Amplifiz Podcast

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On this insightful Amplifiz Podcast episode, our host Guillaume Villard (https://www.linkedin.com/in/digitalgloballeader/) welcomes a seasoned Tech, Data & AI executive, Arun Singh,  Practice Director - Data, AI & Analytics at Cognizant to break down the main considerations any Pharma, MedTech or Life Sciences Organisations must plan for to have successful AI enabled transformation of their business. This episode provide clear guidance and actionable framework applicable to both Gen AI and Agentic AI in Pharma, MedTech and Life Sciences value chain from R&D, Clinical trials, pre commercialisation, launch, supply-chain and management of the entire product life-cycle . 
Follow Arun Singh on LinkedIn here: https://www.linkedin.com/in/arun-singh-267161b/ or have more information about Cognizant's expertise with this ebook about how Agentic AI is reshaping life sciences by accelerating commercialization, while also driving efficiency and innovation across R&D and manufacturing: www.cognizant.com/sg/en/cmp/agentic-ai-in-life-sciences

Cognizant’s approach is grounded in deep life sciences process and systems expertise, built through years of partnering with leading pharmaceutical and biotech companies embedding advanced AI across the entire value chain - from R&D to manufacturing, commercial operations, and compliance. They  help clients accelerate innovation, reduce operational friction, and make smarter decisions at scale.
👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/
 
✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
     https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...? 
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: [email protected]

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#AIInLifeSciences
#GenAI
#AgenticAI
#AIPlaybook
#AIframework
#PharmaInnovation
#MedTech
#LifeSciencesAI
#DigitalHealth
#FutureOfHealthcare
#PharmaTech
#HealthcareInnovation
#BiotechAI
#AIForGood
#DrugDiscoveryAI
#HealthcareTrends
#AmplifizPodcast
#PharmaDigitalTransformation
#HealthcareFuture
#MedTechInnovation
#LifeSciencesInnovation
#AIRevolution

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How Agencies Reinvent HCPs Engagement with AI | My Chat with Bruno Senouci (co-CEO of drcom)

In this insightful episode of Amplifiz Podcast, host Guillaume Villard sits down with Bruno Senouci, Co-CEO of drcom, a leading Communication & Marketing agency specialized in Pharma and Life Sciences, to discuss how agencies are reinventing themselves and reinventing engagement with Healthcare Professionals (HCPs) & Patients through the power of AI and data-driven strategies.

Together, they explore how AI is reshaping communication, personalization, and medical content creation for the Life Sciences industry — from Pharma to MedTech. Bruno also shares his vision for the future of digital engagement, best practices for driving meaningful connections with HCPs, how to create & measure impact and how agencies can stay ahead in a rapidly evolving landscape.

🎯 In this episode, you’ll learn:

How AI is transforming HCP engagement strategies

The balance between human creativity and automation

The evolving expectations of Healthcare Professionals

Key trends shaping Pharma and MedTech marketing in 2025/2026

How agencies can deliver smarter, data-backed campaigns

📌 𝗚𝘂𝗲𝘀𝘁: 𝗕𝗿𝘂𝗻𝗼 𝗦𝗲𝗻𝗼𝘂𝗰𝗶, 𝑪𝒐-𝑪𝑬𝑶 𝒂𝒕 𝑫𝑹𝑪𝑶𝑴
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝑭𝒐𝒖𝒏𝒅𝒆𝒓 𝒐𝒇 𝑨𝒎𝒑𝒍𝒊𝒇𝒊𝒛 𝑷𝒐𝒅𝒄𝒂𝒔𝒕

🔗 Follow Bruno Senouci on LinkedIn: https://www.linkedin.com/in/bsenouci/
🔗 Follow DRCOM on LinkedIn: https://www.linkedin.com/company/drcom/
🔗 Learn more about DRCOM: https://www.drcomgroup.com/
🔗 Follow Guillaume Villard: https://www.linkedin.com/in/digitalgloballeader/

📩 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐖𝐢𝐭𝐡 𝐔𝐬
To be featured on Amplifiz Podcast as a Partner Brand or to run Ads, contact us at: [email protected]
 
👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/
 
✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
     https://www.youtube.com/@Amplifiz

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...? 
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📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................
#AIInHealthcare #HCPEngagement #PharmaMarketing #MedTech #DigitalHealth #AmplifizPodcast #HealthcareInnovation #LifeSciences #BrunoSenouci #DRCOM

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With AI, automation and the acceleration of innovation, the Pharma, MedTech and Healthcare space is about to be profoundly transforming! Are we all active architects of that change and are we "future-ready" or we are unsure, unprepared and lagging behind?
 
What a thrill to have the one and only Medical Futurist Dr Bertalan Meskó on Amplifiz Podcast show! Dr Bertalan Meskó is a Genomic Physician, a futurist Researcher, a successful Author and an international Keynote speaker that specialises in analyzing current trends and future possibilities in the evolution of medicine, medical technologies, patients-care, healthcare at large.

On this insightful Amplifiz Podcast episode, our host Guillaume Villard (https://www.linkedin.com/in/digitalgloballeader/) and Dr Bertalan Meskó
(https://www.linkedin.com/in/bertalanmesko/) discuss the key trends that are shaping the future of Healthcare and the relationship/partnership between Pharma and Medical Device/MedTech manufacturers, Healthcare Professionals including Physicians & Healthcare providers at large. 
They discuss how AI is already revolutionising Drug discovery and radiology/imaging fields. Dr Bertalan Meskó also provides great advise to Pharma and MedTech to rethink their content strategy and value proposition to Physicians in order to provide more value and avoid content overload. They discuss what Industry Professionals mindset shift and skills gap they need to work on in order to be future-ready and in control in shaping the future of healthcare instead of lagging behind. 
They also discuss how The Medical Futures Institute provides value and insights to all players in the healthcare ecosystem from Pharma, MedTech, Healthcare, Ministry of Health/Governments, Medical Associations, Payers, Insurances... 
If you look to have clarity on the future of Life-Sciences and Healthcare, understanding the emerging trends that will shape healthcare and ensure you have an active role to play in tomorrow's landscape, we strongly recommend you to watch/listen to this Podcast and tell us how it resonates with you and how you intend to reshape your growth journey to remain relevant in Life-Sciences, Pharma, MedTech and Healthcare. Comments, likes, subscribe please and don't forget to connect and follow our host Guillaume Villard & our Guest Dr Bertalan Meskó, the Medical Futurist.

Dr Bertalan Meskó on LinkedIn: https://www.linkedin.com/in/bertalanmesko/
The Medical Futurist Institute website: https://tmfinstitute.org
Dr Bertalan Meskó on YouTube: https://www.youtube.com/@Medicalfuturist

Guillaume Villard (Host): https://www.linkedin.com/in/digitalgloballeader/

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Milan Paleja (https://www.linkedin.com/in/milanpaleja/) is a charismatic and engaging Founder and CEO who created Wellesta a 550 people strong Marketing & Commercial Organization leading the distribution and go to market of Pharma medicines and Medical Devices in 7 Countries in Asia (visit Wellesta website: https://wellesta.com).
After more than 3 decades working for Sandoz and Novartis where he headed multiple business and Corporate roles in Finance, CFO, General Management & Country President in India, Milan decided at the age of 55 years old to retire from Novartis and launch his own business.Former Novartis Exec' creates his own business at 55! Here is what he learned!
On this Podcast episode, Milan shares his story and the lessons he learned over the last 6 years of building Wellesta as a robust and scaling Pharma and MedTech distributor.

He explains how he started, how he acquired other operating businesses in Indonesia, India and Malaysia, how he invested his own money, how and why he raised money from Investors too, the type of professionals he hires, how his decision-making process and Board of Directors works, how he scales and plans to grow further Wellesta in Europe and Middle-East, how his family and friends' support his journey and the qualities required to succeed but also how his Corporate experience helps him everyday to lead Wellesta.

A fascinating and insightful discussion with a genuine, engaging, humble, funny, creative, inspiring Founder and successful Business Leader meant to benefit all Professionals in Corporate who think of launching their business and break from the Corporate mindset to embrace the journey of a Founder. This episode is also valuable to other younger or established Entrepreneurs who need a benchmark and insights from a former P&L owner of 250 Million $ dollars who now runs a very successful and profitable business across 7 markets.

This Podcast is hosted by Guillaume Villard the Founder of Amplifiz Podcast, an avid learner, an innovation advisor, a Keynote Speaker, Community Builder & Podcaster expert in Life-Sciences, Pharma/MedTech and Enterprise Leadership. 
The co-host is Vishal Doshi, the CEO and Founder of AUM Biosciences, a Singapore based BioTech Company who successfully raised 43 million dollars working to support their Oncology Medical discovery pipeline R&D & Clinical trials needs.

To follow Guillaume Villard and apply as a guest speaker on our show: https://www.linkedin.com/in/digitalgloballeader/

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Fredrik Nyberg https://www.linkedin.com/in/nyberg/ is the Managing Director Asia Pacific at MedTech Innovator, the world’s largest accelerator for startups in medical devices, digital health and in vitro diagnostics. https://medtechinnovator.org
He is based in Singapore. Under his leadership, 124 startups have graduated from the accelerator program and gone on to raise well over US$ 200M in follow-on funding.
 
Prior to joining MedTech Innovator, Fredrik was the Founding CEO of Asia Pacific Medical Technology Association (APACMed). https://apacmed.org

He brings over 30 years of healthcare industry experience, 25 of which were spent in Asia-Pacific. He has held senior sales/ marketing, general management and strategic consulting positions. Fredrik serves as Board Member and advisor to several healthcare startup ventures and is a frequent speaker on the healthcare industry in Asia-Pacific. He holds a BSc from Gothenburg University, Sweden, and an MBA from Henley Management College, UK.

In this episode of Amplifiz Podcast Entrepreneurs Insights Series, Fredrik discuss with Guillaume Villard (Founder of Amplifiz Podcast: https://www.linkedin.com/in/digitalgloballeader/ and Vishal Doshi, Founder and CEO of AUM Biosciences (an Oncology BioTech Company who raised 43 M$ in fundings) how a startup accelerator works and what Founders and Entrepreneurs in medical devices, digital health and in vitro diagnostics should focus on to build a successful business that can scale. 

He runs the World's largest Accelerator of Startups In MedTech and shares great insights!
If you are currently launching your business or thinking about doing it, you will find in this episode a lot of practical tips helping you to better strategies, get clinical validations early with multiple Medical practitioners, study your market potential, work on a successful pitch to attract partners and investors, soft skills and hard skills required to build, grow, scale succesfully your business (including do's and don'ts at the different stages of your business startup seed stage, raising capital, growth, partnerships, scaling... all the way to possible exit/sell of the business).
Having the viewpoint of Fredrik Nyberg but also see the similarities and differences of an Entrepreneurial journey between BioTech and Pharma thanks to the discussion with Vishal Doshi is also of great value. 

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Francois Cadiou founded, ran & scaled Healint the Company behind Migraine Buddy one of the most popular App for migraine patients in the US and in the World. 
Healint was recently bought by Aptar and Francois reflects back on his entrepreneurial journey on this new episode of Entrepreneurs' Insights. 

From ideation of the business after hs father suffered his second stroke and the focus on patients well being combined with the ambition to reinvent Clinical Trials and provide more accurate data to practitioners in the fields of CNS - Central Nervous System, Pain Management & Immunology.

An inspiring journey leading to a successful exit and a lasting impact for up to 1/3 of the chronic migraine patients in the US alone and much more globally. 

Francois a former Pharma professional at Sanofi R&D and Finance opens up about his journey as an Founder, Entrepreneur but also the ambition and mission he had when founding Healint and how he feels now post exit focusing on himself and his loved ones till the next enterpreneurial opportunities he will decide to pursue.  

This Podcast episode is hosted by Amplifiz Founder and host Guillaume Villard: https://www.linkedin.com/in/digitalgloballeader/
This Podcast episode is co-hosted by AUM BioSciences CEO and Founder Vishal Doshi: https://www.linkedin.com/in/vishalcdoshi/
You can follow Francois Cadiou here: https://www.linkedin.com/in/francoiscadiou/


👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
Share your experiences and thoughts about this episode in the comments below!
Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes.

🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://amplifiz.com/ 
 
✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘
     / @amplifiz   

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...? 
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👍 Like the video (it helps a ton!)
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🔗 Share the video with anyone you think might help :)
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📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: [email protected]

📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
linkedin.com/company/amplifiz
amplifizpodcasts.buzzsprout.com
linkedin.com/in/digitalgloballeader
....................................

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Dr. Terence Tan is an Immunologist/Physician, former Founder  with experiences in Tech as Clinical AI Researcher at Babylon Health, Global Medical Director at Ubie and currently Head of Healthcare & Life Sciences in a major Tech Company where he advises many Founders or startups & Entrepreneurs in Healthcare & Life Sciences. Dr Tan is also the Founder of Tech Brews, a pro-bono innovations community supporting/advising Founders in many major Cities around the World including San Francisco, Singapore,  London, Tokyo, Johannesburg, Hong Kong...

On this new episode of Entrepreneurs Insights, Dr Terence Tan dissects with Vishal Doshi (AUM Biosciences Founder/CEO who succesfully raised 43 Millions $ for his oncology BioTech Company) & Guillaume Villard (Amplifiz Founder/CEO) what he learned from his years of experience supporting Founders & Entrepreneurs in Healthcare & Life Sciences.  

An insightful conversation with practical tips and do's/don'ts for current or future Entrepreneurs to follow:
- What to do at the 3 main stages of your startup
- Sizing your market
- Pitching your business
- How and why raising capital
- How to build successful Pilots
- How to build partnership & strategic alignment with large Pharma and MedTech
- Traits of a successful Entrepreneur or Entrepreneurs' team
- Current market landscape for raising capital or planning exits

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We break down the concrete steps an innovative Omnichannel Marketing Director at BD (Becton Dickinson, a global leader in Medical Devices and Medical Technologies) and his Team took to build a first-in-class Omnichannel Marketing Excellence Operations engine providing value to HCPs (Healthcare Professionals) and impacting positively the topline of BD across 10 different Divisions/Business Units and 13 Regional Markets.

Nicolas Bargas (follow Nicolas LinkedIn page at https://www.linkedin.com/in/nicolasbargas/) has a track record in both Pharmaceuticals and MedTech in driving Digital Commercial innovations and enabling Organisations and teams to better deliver value and impact to Customers and Businesses.
On this podcast we discuss:
- Do’s & don’ts for Change Management, co-creating and aligning marketing and Sales professionals
-  What operational success looks like internally in MedTech MNCs and how to prove impact
- Value vs. Channels: If your customer doesn't care about your "omnichannel" setup, what should you focus on instead?
- The New Differentiator: When AI makes perfect delivery table stakes, it's not the channel that makes you stand out—it's the story, the emotional connection, and the trust in your brand
AI & Your Team: To future-proof our roles, we need to be part of the group that disrupts, not the group being disrupted.

If you're a professional looking for tangible guidance on B2B Marketing in the MedTech or Life Science space, this Podcast is for you.

Please share your thoughts, comments, questions and don't forget to subscribe to Amplifiz for more experts' insights.

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Vishal Doshi is the Founder and CEO of AUM Biosciences, a global clinical stage biotech company headquartered in Singapore and that develops novel targeted oncology therapies, especially for cancers with a clear genetic marker.

In this insightful episode, Vishal opens up candidly on his journey from large Enterprise to founder of AUM Biosciences. 
Together with Guillaume, Vishal talks about the skills successful founders and leaders should possess. Success recipe for BioTech organizations to strive, Pharma R&D do's & don'ts, the power of teaming and surrounding yourself with the right talents, knowing what you don't know as a Leader, be mentally prepared to be an entrepreneur, innovations in oncology/cancer treatment, mitigating risks, some of the Clinical Trials on-going at AUM Biosciences, why he founded his business in Singapore and other relevant stories & tips for aspiring founders or current Industry professionals seeking to get inspired and maximise their professional potential.

Vishal is a genuine and inspiring CEO on a mission to cure one of the deadliest cancer, colorectal cancer and passionate about creating a positive impact for cancer patients all around the World.
Whether you are a patient, a medical professional, an innovator/founder/Enterpreneur in Life Sciences or a professional of the sector, you will be inspired by Vishal Joshi's story, belief and values. 

Consider following Vishal Doshi on LinkedIn at https://www.linkedin.com/in/vishalcdoshi/ or have more information about AUM Biosciences: https://aumbiosciences.com.

We welcome all your comments and questions on this video and commit to reply promptly.


🕓Timestamps:
0:00 Intro  
0:51 What got you started/become an Entrepreneur? 
03:36 What skills a Leader/Founder needs to possess?
06:10 How to scale an Organization succesfully with talents complementing you  
11:45 Why did you create AUM Biosciences in Singapore?
15:39 Tell us more about AUM Biosciences
19:34 Tell us how you select drug development candidates and mitigate risks
24:22 What are the exciting news coming up from AUM Biosciences?
25:05 Closing

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My guest Danielle Bateman is a seasoned Digital Transformation Pharma Executive with a rich background in Tech and in the Navy.   / danielle-bateman  Danielle is an inspiring, yet humble & genuine people & Digital innovations leader.

On this episode, Danielle shares great insights on how to build strategic partnerships between Pharma and their Vendors/Partners eco-system, how to drive to shared outcomes, how to leverage value-based contracting.
We also talk about the decision that many Pharma, Life Sciences Companies have to make when it comes to staying on Veeva platform or considering migrating to alternative solutions like Salesforce environment for their CRM and beyond. This discussion is timely as Takeda recently announced migrating to Salesforce platform https://www.salesforce.com/news/press....
We also discuss Global to Local MarTech governance, how to build one globally coherent Tech stack and yet make it locally relevant to all markets - including emerging markets. We talked about Data protection, data governance, best practices to drive Digital adoption in Pharma and co-create solutions with your stakeholders and users.

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