Amplifiz Podcast

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Triveni Rajagopal is the co-Founder of Paralleworlds https://parallelworlds.ai an innovative AI powered Digital Twins platform for MedTech Large and Medium size Companies.
On this fascinating episode, we discuss how MedTech and Medical Device Companies can leverage Digital Twins Technology to enhance their end-customers experience from the pre-sales, sales and post-sales/servicing stage.
Digital twins let sales teams visually simulate and demonstrate how a device will function in a customer’s specific clinic/hospital/laboratories environment. This makes complex features easier to understand and builds confidence in the purchase decision.
By creating a digital twin of a hospital or clinic, reps can show how a MedTech product will fit into existing workflows, helping them position the product as a tailored solution rather than a generic tool.
Digital twins reduce the time needed for back-and-forth discussions by providing clear insights upfront (e.g., space utilization, energy needs, patient flow), helping decision-makers approve purchases faster.
Digital twins collect and simulate operational data, helping identify inefficiencies or upgrade needs—which sales teams can use to recommend timely upsells or service packages.
With real-time digital replicas of installed devices, service teams can remotely identify issues without needing to be on-site—cutting response times and improving first-time fix rates.
Digital twins make it easier to show rather than tell—visualizing what’s happening inside the machine or system builds transparency with healthcare providers and strengthens service relationships.
New service technicians can use digital twins for interactive training and simulations, reducing learning curves and enabling more consistent, high-quality service across teams.

We also talk about the product roadmap of Parallelworlds.ai and the many exciting innovations that will take the MedTech Industry by storm in 2025 and beyond. Please share your thoughts and comments and if you are a MedTech professionals and seek to speak to a specialist, please connect with Triveni Rajagopal:   / trivenirajagopal 

Thank you and please subscribe to Amplifiz Podcast for more insightful speakers talking about innovations on MedTech and Pharma!

If you are an Industry Leader and want to be showcased on Amplifiz Podcast, please connect with our host, Guillaume Villard:   / digitalgloballeader  

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Our Guest: Marine Queniart-Stojanovic, CEO of Granate Health and former Pharma Executive with 30 years of Industry experience leading people centric Digital Transformation at both GSK and Sanofi.

On this episode, Guillaume Villard & Marine Queniart-Stojanovic talk about the Pharma Industry current digital maturity, state of omnichannel engagement, personalised content and experiences tailored to HCPs needs & preferences, state of AI innovations in Pharma Go To Market and Marine's TOP 5 uses cases to leverage AI today. Marine also shares best practices and dos/don'ts for Leaders driving change in their Organization and more... 

Marine's vision, experience & enthusiasm makes this episode a MUST WATCH for Pharma Leaders in Singapore, APAC, EMEA or Americas. It is full of insights relevant to General Managers, Leaders in all the key functions such as: Medical Affairs, Marketing, Commercial Excellence, Sales Force Effectiveness, Sales in Pharma, BioPharma, BioTech and also MedTech/Medical Devices.

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So happy to be back with more in depth discussions with the best innovators in MedTech, Pharma, BioTech, Healthcare & Life-Sciences for this season 2 of Amplifiz Podcast where we celebrate more than 20,000 subscribers on YouTube. 

 
Our Guest: Pri de Silva, Asia Pacific Commercial Excellence & Digital Marketing Director in a Top 10 MedTech Company.

Guillaume Villard & Pri De Silva talked about Agile Customer Excellence and how cross-functional teams are able to co-create & deliver impactful customer experiences, how they leverage data & AI to amplify & facilitate the roles of Sales & Marketing, how to best drive change in large MNC Organisations and drive your career successfully as an innovator and disruptor.

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Guillaume Villard met with Joalin Lim, Founder & CEO of Agape-Life MedTech & Healthcare Group to discuss how the US tariffs, the possible trade war and high volatility on stock exchange markets impact MedTech & BioPharma innovators in Singapore, ASEAN & Asia-Pacific.
Watch this quick talk with our expert Joalin Lim addressing the questions of MedTech professionals, founders and investors.
Follow AMPLIFIZ Podcast for more insights on MedTech and Pharma Innovations!

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Jowyn Goh worked both in Pharma (GSK) and MedTech (Philips), she is now the Asia Digital Commercial Director at Smith+Nephew a global leader in MedTech/Medical Devices.
On this episode, Jowyn and Guillaume have a discussion about the differences and similarities of both the Pharmaceuticals & MedTech Industries when it comes to Customers engagement, adoption of Digital channels/touch-points, unique challenges in Go To Market for both sectors, driving innovations and changes internally... But they also talk about Jowyn's other passion for Coaching and nurturing in herself and others a successful growth-mindset.

 Jowyn is an inspiring and genuine Leader with nearly 20 years experience; she is passionate about transforming & improving Customer experiences and digital maturity of Organisations with a "people first" mindset and approach.

Whether you are a Pharmaceutical or MedTech, Medical Device professional, a patient or someone who considers a job in the industry, you will find this video insightful & inspiring! Please subscribe!


🟩 Is Pharma or MedTech more digitally advanced? I debate with my guest Jowyn Goh

🕓Timestamps:
0:00 Intro 
0:50 Jowyn Goh compares the 2 sectors at a macro level
01:48 Let's talk about product launches & Go To Market
02:30 Digital maturity at first glance
03:48 Role of Medical Representatives & target audiences
09:20 Driving innovations & change internally, customer centricity
14:50 Jowyn's additional role as a Coach
18:21 Closing

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Deborah Gildea is an inspiring Leader with 20+ years experience in the Pharmaceutical Industry including 15 years in global health; she is passionate about transforming & improving medicines access in underserved communities (follow Deborah Gildea on LinkedIn: https://www.linkedin.com/in/deborah-gildea/). Deborah Gildea is an empathetic People Leader, Innovator, Corporate "intrapreneur" that successfully lead/led profound transformations in large Pharma Companies to ensure successful patients access to treatment in underserved markets in a sustainable way.

In this episode Deborah & Guillaume discuss her experience as a Pharma Leader including her experience as General Manager in Cambodia, the "6 As" of Access which is a highly strategic & patient-centric model to optimise Market Access. Creative ways to innovate in order to increase affordability of medicines of those in needs while ensuring profitability, gender equity in Asia, advice to tomorrow's leaders & much more.

A fantastic episode where Deborah Gildea provides great insights & personal stories showcasing her humility but also his resolute drive to create a positive impact in patients' lives and team members careers.

Whether you are a Pharmaceutical professional, a patient or someone who considers a job in the Pharma industry, you will find this video with Deborah Gildea very insightful, touching & inspiring!


🟩 How to enhance medicines access in underserved communities? (& more with my guest Deborah Gildea) 

🕓Timestamps:
0:00 Intro & disclaimer
0:46 Get to know Deborah Gildea
3:06 Let's talk about Market Access ("6 As" of Access)
5:43 Adapting the Pharma model to underserved communities' needs 
08:33 Balancing access & profitability 
10:45 Gender equity in Asia
12:25 Advice to tomorrow's leaders
14:52 Deborah's passion
15:25 Closing

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Thomas Willemsen is the CEO of GaleMed https://www.galemed.com and a Pharmaceutical & Biotech Executive with more than 25 years experience with Merck Serono, GSK, Takeda and Tessa Therapeutics.

Thomas is a genuine, inspiring & empathetic People Leader, Innovator, Thought-Leader & successful Business Leader. In this episode Thomas & Guillaume discuss the key to successful Leadership, how to build a culture of trust by displaying a certain level of vulnerability. Thomas also opens-up about set-backs & challenges he faced in his career, what he learned from them and how he "bounced back": he talks about taking over the leadership of GSK in China after GSK was fined a record $489 Millions for bribery & how did he recovered & turned things around for the British Pharma Company in China. Thomas also opens-up candidly on how he took over the Executive leadership of a promising BioTech organization in Singapore Tessa Therapeutics but eventually cease operations after failing to secure more funding.
Thomas shares about his personal journey and what drives him to embrace new challenges, the traits he looks for into a Leader and also talks about innovations in MedTech and especially in the single-use Products segments that are offering huge sustainability & waste management challenges for Hospitals and Societies at large, he shares an exciting news about GaleMed first plant-base Product R&D and how it is meant to revolutionise the market of single-use medical devices.
Thomas and Guillaume also talk about how to successfully drive innovation & change management in large Organizations, reflections on his Leadership journey and his life-motto to embrace change, be a positive and impactful business & People Leader and much more!

A fantastic episode where Thomas Willemsen provides great insights & personal stories showcasing his humility but also his resolute drive to create a positive impact in his people's lives and careers.

Whether you are a Pharmaceutical, Medical Device, MedTech, BioTech or a Healthcare professional, Leader or Senior Executive looking for an inspiring Thought-Leader, you will find this video with Thomas Willemsen very insightful!


🟩 MedTech CEO & former Pharmaceutical Executive candidly opens-up on successes/setbacks & Leadership 

🕓Timestamps:
0:00 Intro - Get to know Thomas Willemsen
2:29 Do we learn more from successes or from failures?
5:23 How do you build a culture of trust?
8:10 Personal growth & taking risks
11:49 "Single-use" Medical devices & sustainability
17:36 Success Recipe to drive change in large Organizations
23:05 Reflection on what led you to where you are today
26:18 Closing

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Saurabh Patel is an inspiring Customer Experience & Digital Transformation Leader with international experience across FMCG & Healthcare. He is the Group Head of Marketing & Digital Platforms at IHH Healthcare, one of the largest Private Hospital Group in the World with ~80 Hospitals in 10 Countries (Malaysia, Singapore, India, Türkiye...) and Hospital Brands like Acibadem, Gleneagles, Mount Elisabeth, Prince Court, Fortis, Pantai, Parkway with a global revenue of 4.65 Billion US$ in 2024 TTM according to https://companiesmarketcap.com/ihh-he...

Saurabh Patel & Guillaume Villard discuss how global leading private Hospitals Groups are reimagining Healthcare & Patient care thanks to Patient centricity, omnichannel Marketing & Patient's engagement.
They discuss fantastic innovations that make Customer experience friction-less and talk about the importance of data to constantly measure NPS (Net Promoter Score) & CSAT (Customer satisfaction) but also act as a cross-functional team to map the Patient journey and constantly seek to ease its experience on 3 dimensions (medical outcome, Quality of service, Operational efficiency), Saurabh and Guillaume talk about the future role of A.I. (Artificial Intelligence) in Patients' care, virtual hospital concept & future trends, how to successfully drive innovation, how Pharmaceutical & Medical Device Companies can provide more value to Patients through HCPs (Healthcare Professionals) & Healthcare facilities... And much more!

Whether you are a Healthcare, Pharmaceutical, Medical Device, MedTech, BioTech professional or simply in Digital Marketing, Customer experience, omnichannel, data & Commercial Excellence, you will find this video with Saurabh Patel very insightful!

🕓Timestamps:
0:00 Intro
0:41 Define Customer Experience in Healthcare
2:36 Start of Patient journey and their expectations
4:35 How do you measure CX, CSAT?
7:11 Ho do you leverage data to enhance CX?
9:59 What Digital Touch-points to enhance CX in Healthcare?
12:44 Virtual Hospital as a mean to ease CX?
16:26 How to encourage GPs to refer their Patients to IHH Healthcare?
19:07 Expectations towards Pharma & Med Tech Providers?
22:13 Your vision of the future of Patient Experience?

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Caitlin Nguyen has more than 25 years experience in Digital & Customer centric innovations primarily in Pharma and MedTech, she worked in RX (prescription medicines), OTC (Over the Counter Meds) & Consumer Health segments. 
Caitlin is a genuine, inspiring & empathetic digital transformation and tech-driven marketing and commercial Leader with vast experience across Asia-Pacific, Europe and USA, specialising in digital business transformation in developed and emerging markets. 
Caitlin is currently leading Digital Customer Engagement, omnichannel & E-Commerce for one of the Leading provider of the Industry (follow Caitlin on LinkedIn at: https://www.linkedin.com/in/hcaitlinnguyen/) and previously worked for Philips, Sanofi, Fonterra...
 
 In this episode Caitlin & Guillaume discuss e-commerce for Pharma, What is in for the Industry providers, What is in for Patients, what is in for Doctors & Healthcare Professionals at large, what is in for the distributors, Pharmacists and the overall supply-chain and medicine eco-system. 
They talk about how the overall Pharma value chain can change thanks to e-commerce as well as concrete Market potential examples for e-commerce, driving innovations in the Industry, addressing the skills-gap & defining a new model and playbook for Industry Professionals to follow.

Whether you are a Pharmaceutical, Medical Device, MedTech, BioTech, Healthcare professional or Pharmacist/Distributor, Supply-chain or an Entrepreneur, Business Leader, patient looking for information on a significant evolution of patient-care, you will find this video with Caitlin Nguyen very insightful!


🟩 E-commerce, a game changer for Pharma, Doctors & Patients?

🕓Timestamps:
0:00 Intro 
0:27 Get to know Caitlin Nguyen
1:06 E-Commerce, a strategic innovation in Pharma?
2:37 Why Pharma should look into e-commerce?
5:29 E-commerce, What is in for Doctors?
07:47 E-commerce a threat to traditional supply-chain/Distribution?
10:35 Let's talk about some Market's potential
13:53 How to address the skills gap and get started in e-commerce? 
18:05 Reflection & advice to younger-self

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Dr Timothy Low is a genuine, inspiring & empathetic People Leader, Innovator, Thought-Leader & successful Author. 
Medical Doctor by profession, Dr Low stellar career led him to work in the Pharmaceutical, Medical Device, Clinical Trials, BioTech Industries, He has also been the CEO of Gleneagles Hospital & Farrer Park Hospital, two prestigious Private Hospitals in Singapore, He is also an Advisor, Investor, Board member & esteemed Guest of Guillaume Villard on this fantastic episode of Amplifiz Podcast!

 Dr Low & Guillaume discuss the key to successful Leadership, the concept behind "The Triangulation of Success" Dr Low's book (https://www.thetriangulationofsuccess.com), how Patients' experience is being reimagined by Healthcare Providers, the future role of A.I. (Artificial Intelligence) in Patients' care, hospital at home concept & future trends, how to successfully drive innovation & change management in Healthcare, how Pharmaceutical & Medical Device Companies can provide value to HCPs (Healthcare Professionals) & Patients, some further self-reflection on how to become a better Leader earlier in life... And much more!

Whether you are a Pharmaceutical, Medical Device, MedTech, BioTech or a Healthcare professional or simply an Entrepreneur or Business Leader looking for an inspiring Thought-Leader, you will find this video with Dr Timothy Low very insightful!


🟩 Empathetic Leadership & Innovations in Healthcare with the inspiring Dr Low

🕓Timestamps:
0:00 Intro - Get to know Dr Low
2:40 What makes a great Leader? 
5:12 Dr Low "triangulation of success" explained 
6:33 How Patients experience is being reimagined by Healthcare Providers?
8:39 Future role of A.I in Healthcare 
10:09 :Hospital at home" trend & what to expect?
12:03 Driving innovations in Healthcare
15:38 Role of Pharma & Med Tech in providing value to HCPs & Patients 
19:08 Reflection & advice to younger-self

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