When it comes to writing promotional content, there's a lot to consider: market research, headlines, benefits, and so on.

But style is tricky, too.

Let's talk about a common mistake in copywriting--passive voice.

Why? It can hurt your results.

In this podcast episode, you'll discover

• What is Passive Writing and Why It's Important 
• The Difference Between Active and Passive Voice
• How to Spot Passive Writing in Your Copy 
• Simple Steps to Correct Passive Writing 
• When It's Okay to Use Passive Writing 

Suggested Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #03 Anyone Can Become an Online Influencer and Get Paid

 

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

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If you found this podcast helpful, would you give it a 5-star rating and review? Together we can let our faith shape our work to create positive change in the world.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

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Funnels are a proven process for getting a visitor to take action. 

They are the reason why social media campaigns, webinars, and email campaigns are so effective.

When you set up a funnel, you guide your visitors to take the next logical step. These micro-commitments help them reach their desired outcome. 

A funnel is a strategy. You can have more than one funnel, depending on your objective. 

 

In this podcast, you'll discover:

✔️A look at the traditional sales funnel and the formula that leads to a purchase
✔️ Five questions to identify your buyer persona
✔️The cognitive stages in a marketing funnel
✔️ How to use your email funnel to convert leads to sales
✔️ The product funnel and why it's essential for business growth

Funnels are an integral part of online marketing. These steps are crucial, and the companion copy needs to be clear and specific for engagement.

 

References: 

Philippians 2:4 NLT

Don't look out only for your own interests, but take an interest in others, too.

 

Suggested Episodes You May Enjoy

• Episode #28 How to Create a Winning Online Product 
• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results

 

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? Together we can let our faith shape our work to create positive change in the world.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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Thanks so much for taking a few minutes to craft a review!

Online courses and programs are not going away soon, and many entrepreneurs dream of launching their first product. Yet, they delay. 


Here's The Problem
It's a huge undertaking, so where do you begin? Your overwhelming thoughts are enough to trigger profuse perspiration.


In This Podcast, You'll Discover

• How to choose a marketable topic that others clamor to buy. 
• Why a framework is important and how it can provide amazing clarity. 
• What are deliverables, and how do they add value? 
• 3 essential elements of a winning online product that sells. 
• How to activate your Reticular Activating System and make the creation process almost effortless. 

Copy Connection Waitlist

Get in front of the line for a brand new copywriting membership site. Super affordable with lots of crazy-helpful content that will transform your promotional content. Regardless of your writing experience, this membership will support you every step of the way.

CLICK HERE, and be the first to get notified.

Suggested Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #08 10 Types of Emails to Create and How to Boost Them For Engagement

References:
Philippians 4:13, King James Version


FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

There's a lot of advice available on how to write long sales copy. But the length of your promotional material is irrelevant.


Here's The Problem
Large blocks of text won't get read.  So instead, consider writing emotionally-charged bullets that will lead people to the rest of your promotional material. 


In This Podcast, You'll Discover

• The Purpose of Bullets and Why They Work
• Why Bullets Are So Compelling, If You Write Them Correctly
• The Five Proven  Bullet Formulas Marketers Use and Love
• The Seven Secret Places For Bullet Optimization 
• How to Write Bullets That Lead Your Reader Deeper Into Your Copy

Copy Connection Waitlist

Get in front of the line for a brand new copywriting membership site. Super affordable with lots of crazy-helpful content that will transform your promotional content. Regardless of your writing experience, this membership will support you every step of the way.

CLICK HERE, and be the first to get notified.

Related Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #08 10 Types of Emails to Create and How to Boost Them For Engagement

Resources:
Gary Bencivenga's Marketing Bullets


FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

The goal of promotional campaigns is to write engaging and high-converting copy that sells products. Wrong! 

 

Here's The Problem

We need to first connect with our audience, and offer something far more valuable. 

In This Podcast, Episode You'll Discover...

✅ How to Connect With Your Audience

✅ Debunking the Myth That Copywriters Sell Products

✅ Lessons From the Auto Industry

✅ Why the Market Isn't Saturated

✅ The Principle of One 

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

GUEST SPEAKER: Chris Shadrick 

Sharing a podcast episode on YouTube is a great way to reach more people.

But here's the problem...

Most entrepreneurs repurpose the entire podcast episode to YouTube and limit their reach. 
Posting once isn't enough, and uploading one long piece of content will limit your efforts. 

Instead, discover how you can promote your podcast using short YouTube video clips. 
  

In this podcast, you'll discover...

✅ What is a YouTube podcast clip?

✅ Why do YouTube podcast clips reach more people? 

✅ What should you include in a YouTube podcast clip?

✅ How long you should make your YouTube podcast clips.

✅Why YouTube thumbnail and headline variations matter. 

✅ When to schedule your YouTube podcast clip. 

✅ Tools and services you can use to create your YouTube podcast clips.  

About the Guest Speaker
My name is Christopher Shadrick.

I am a 5+ year production manager, focusing on creative and digital content with additional skills pertaining to photo and video production - from concept to delivery. Digital 

✔️ Photography
✔️ Adobe Creative Suite
✔️Film Production

Connect with Chris Shadrick

Linkedin Profile: https://www.linkedin.com/in/cjshadrick/

Email: [email protected]

 

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

GUEST SPEAKER: Veronica Williams

| Have you noticed that much of what we determine to do in life originated from our brokenness? It becomes our message.  
 
But here's the problem...
Some never overcome the challenges that keep them from fulfilling their true potential.

We need to recognize the difference between challenges and long-lasting adversity.

Speaker, Relationship and Empowerment Coach Veronica Williams shares insights about human behavior and overcoming adversity.

In this podcast, you'll discover...
✅ Adversity Can Keep Us From Becoming Our True Self
✅ How Practical Tools Can Help Us Overcome Adversity
✅ Simple Strategies Can Break Unhealthy Financial Cycles
✅ How Veronica Paid Off Debt and Embrace Debt-Free Living
✅ The Value of Writing Down Your End Result
✅ The #1 Decision You Need to Make Before Implementing Change
✅ How Adversity Catapults Us Into Our Passion and Purpose

AboutVeronica Williams   
I use my experience as a master certified life coach, keynote speaker, and certified facilitator to provide clients with expertise in the areas of relationships, empowerment, and purpose. I have been involved in life coaching for many years and my experience has helped influenced women and strengthened couples throughout the Washington D.C. Metropolitan Area.

I am also a licensed minister and I have been a part of community leadership and relationship building for the greater part of my life, so it was natural to find a way to utilize my gifts and knowledge to encourage individuals where ever they are in their journey. 

Additionally, I coach military wives as the spouse of a veteran, helping women maneuver through the challenges that come with a military lifestyle. My life has not been easy, but it has been fulfilling and I have learned that “your misery produces your ministry.”  It is also important to place the right type of people in your life that will make positive impacts on you, instead of negative withdrawals from you.

Connect with Veronica William  
Facebook: https://www.facebook.com/allianceseminars
Website: https://www.allianceseminars.org

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subs

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

If you need a little inspiration, this is for you.

On Sept 29th I'll celebrate my birthday. So I wanted to do something different for this podcast episode. 

No, I'm not offering a "flash" sale. 

I decided to share the stories behind my top 5 Instagram quotes at @marisashadrick. 

Many of my Instagram quotes come straight out of my journal. 

Some are old, and some are new, but their truths have served me well.  

Heck, maybe I'm feeling a bit reflective, but...

Here's my birthday wish.

May they inspire you to forge ahead with your dreams and goals. 

Quote Topics include:

#1 Prayer

#2 Control

#3 Busyness

#4 Business

#5 Faith

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

There is so much to learn about owning and operating a profitable internet-based business. We get excited about the possibilities but don't know where to start.

I created a short, sharp checklist that will cut through the clutter and get you moving in the right direction. At the very least, it will give you a game plan.

In this podcast, you'll discover the seven must-haves for an online business. 

1. Business License (Check your local city and state)
2. Business Insurance (Check online and compare. Example: Hiscox) 
3. Choose an Email Service Provider (My personal favorite, Active Campaign) 
4. Build Your Website (Create an Online Presence) 
   • Dan at BizSites
   • The 5 Building Blocks to a Winning HomePage 
   • Write a Killer "About" Page and Engage Your Audience
   • How to Craft a Work-with-Me Page That Speaks Directly to Your Prospects 
5. Understand the Art of Copywriting
   • Episode #13: The Difference Between Marketing & Sales 
   • How to Write Copy that Sells by Ray Edwards
6. Graphic Design (Outsource or use Canva Pro) 
7. Create a Free Offer (Lead Magnet) 

Reference: Matthew 7:24-27

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Disclosure: Some of the above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service. 

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

A common copywriting mistake when writing promotional material is to focus on the features instead of benefits. 

Instead, concentrate on telling your reader why they should buy from you.  What benefits do they gain when they buy your product instead of buying from a competitor?


In this episode, you'll discover: 

• What is a benefit? 
• Examples of benefits? 
• A look at "Clear & Classy Glassware." 
• How to turn features into benefits
• The ultimate goal of any sale

References:
Matthew 11:28
Isaiah 40:31 

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Join our Private Facebook Community for weekly Livestreams

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

Still chasing the perfect AI tool? ChatGPT already does 80% of what you need, from content to lead generation. 

Inside Amplify Your List Building, get Custom GPTs, templates, and coaching to grow your business. 

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!