Imagine for a minute what happens when you are scrolling aimlessly on your favorite social platform when all of a sudden you see a message that grabs your attention.

This message speaks to you so you follow the invitation made by the expert and discover that this offer is exactly what you need right now.

If this isn’t happening for you right now, chances are you don’t have the magnetic pull of a “lighthouse message.” A message that quickly differentiates you from your competitors, elevating your thought leadership and creating a compelling need for your offers

As we cross another milestone of 400 episodes of Amplify Your Success podcast, let’s explore the steps I guide my clients through to create powerful messaging. I provide real-life examples of impactful messaging strategies that have led to remarkable success. Plus we’ll get into how strategic storytelling works to build trust and rapport, so you can go from an invisible expert to one in high demand. 

Tune in if you are ready to build a compelling brand and be recognized as an authority, so you  can unlock the potential for consistent five and six-figure months.

Key Takeaways:

• 00:25  Why talented coaches and service providers are struggling right now to attract new clients.
• 02:58  Using my proven messaging formula to be a lighthouse to prospective clients (and peers looking to promote you)
• 06:22  Understand the significance of speaking your ideal client's language in messaging.
• 07:07  How to identify your unique value and share it so clients “get it”.
• 10:20  The power of emotional triggers in creating compelling messaging.
• 13:58  How to infuse unique value and brand energy into messaging so it POPS.
• 16:36  Why you want to craft powerful and relevant brand stories.
• 19:14 How to build a golden thread to connect your offer to your ideal client’s search for solutions.

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

Have you ever felt like you were reaching an invisible earning ceiling in your business, and no matter what you do, you can’t seem to break through? Gay Hendricks, author of The Big Leap, refers to this as an Upper Limit problem.

In my work, I recognize the signs that someone has reached their energetic capacity for success, prematurely. Many experts experience hidden blocks that may be holding them back from achieving your full potential in their business, and it manifests as feeling limited or lacking the energy to pursue a greater reach in their business.

In episode 399 of Amplify Your Success Podcast, I dive into the power of recognizing what’s really happening when we experience limitations of our energy bodies, as well as mental and emotional blocks, and how they directly impact the results we generate in our businesses.

I draw from my own journey into expanding my capacity for more, as well as the breakthroughs I’ve witnessed in my clients over the years. We’ll explore how unresolved trauma and limiting beliefs can create a subconscious barrier to success as well as other unique signs that you are destined for more.

Tune in to discover how understanding and elevating your energy body can open new doors for your business, allowing you to amplify your authority and increase your impact in the world.

01:42:  How to recognize and expand your capacity to receive, especially if you are conscious and impact-driven.  

05:53: Why self-sabotage can occur when you hit the limit of your capacity, and how to identify signs that your capacity is limited.  

08:14:  How unresolved trauma can manifest as chronic health issues.

11:38: The connection between emotions, energetic vibrations, and the impact on what we create and attract.  

16:25: How operating in low vibrational states can hinder creating something impactful, and how to move up the energetic vibrational scale toward higher resourceful states.  

19:43: How to shift from trauma states and unresolved low vibrational energies to more resourceful mental and emotional states.  

21:15: Why it's essential to surround yourself with conscious leaders and influencers to increase your capacity for success.  

24:10: How to strengthen your capacity to receive, expand your paradigm of what's possible, and allow yourself to be seen as a recognized authority in your field.

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Check out my coaching programs.

Envision a scenario where your expertise becomes a powerful magnet to ideal clients (and equally repels those that can not, or will not, invest in your solutions.) 

When an expert-based entrepreneur discovers how to create an irresistible message, they stop being “The Invisible Expert” and stand out as a recognized authority that their ideal clients rave about.

Believe it or not, your brand has an energetic signature that can either repel or attract your dream clients. And if you are attracting too many non-ideal clients, or are experiencing a ghost town in your lead generation, chances are you haven’t activated that brand energy to its full potential. 

In episode 398 of Amplify Your Success Podcast, I'm exploring the concept of brand energetics, so you can elevate your brand and learn how it can transform your visibility strategy into a compelling force in your industry. I’ll share insights on how to tap into the authentic power of your brand, leveraging tools like Human Design to reveal your unique energetic profile and enhance your message. 

I’ll unravel the subtle disconnects that might be keeping you invisible in the marketplace and provide actionable strategies to amplify your authority, while revealing the hidden factors that may be keeping you stuck in invisible expert syndrome. Take a listen and learn the key to becoming a recognized authority and making a greater impact in the world.

Key Takeaways: 

00:08: Why your most valuable superpowers might not be translating to client conversions.

00:37:Why traditional marketing methods may not be working (and are setting entrepreneurs up for frustration and overwhelm.)

03:56: How to elevate your brand, that’s compelling and attracts ideal clients while repelling those who aren't the right fit.

07:34: The dangers of having too many offerings and how it can affect your client conversion.

10:25: Why you should make your messaging relevant and centered around the needs and desires of your ideal clients.

12:13: The concept of brand energetics and how authenticity plays a crucial role in your brand's energy.

15:38: How to boldly claim your expertise and refine and elevate your brand to be recognized as an authority instead of an invisible expert.

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• LAST CHANCE to get your free Human Design Report and unlock your authentic brand signature (closes August 1st). 

• Check out my coaching options, like Authority Accelerator, here.

When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that’s not always the growth roadblock, and the real problem is probably lurking in their blindspot.

As an entrepreneur, if you don’t solve the real problem lurking in your blindspot, you’ll continue to cash solutions, throw money at problems and feel frustrated with slow sales.

The real problem behind slow sales is often a stealth business growth block hiding in your blind spot. 

In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success. 

Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship, including epic failures as well as successes, I’ve identified 10 financial success barriers that can be misdiagnosed and become dormant profit drains. 

We'll take a closer look at crucial factors such as messaging disconnects, missing selling triggers, and the impact of assuming your audience knows why they need your offer. Plus, I'll reveal how *playing not to lose* instead of *playing to win* could be holding you back (hint: you may need to rewire your mindset for success.) 

• 01:00 Uncover what stealth growth blocks may be hiding in your blind spots that are sabotaging your success. 
• 04:19 Understand the importance of evolving your brand and why your brand messaging should be continuously updated as the market shifts.
• 07:19 Discover the significance of a bold brand promise that resonates with your audience and how it can set you apart in the market.
• 09:59 Learn how to build a messaging bridge between your audience's world and your offerings (and avoid messaging disconnects).
• 11:50 Why sales triggers are essential to increase sales from your “nurtured connections.”
• 13:39 Recognize how lack of support and overdoing tasks alone can drain your business growth life force.
• 21:35 What I discovered in the nuances of playing not to lose versus playing to win and how it impacts your business growth.

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

Ever wondered why hitting those revenue goals feels like an elusive target?  Have you ever stopped to consider that your business growth is stalled prematurely because you’ve been solving the wrong problem? 

In episode 396 of the Amplify Your Success Podcast, I unpack the stealth growth barriers that may be silently holding your business hostage in five or six figure years instead of months. I unpack my 3M Method for diagnosing what’s holding you back from achieving your revenue goals. And when you get monetization, messaging and mindset right, your business should be in momentum. 

Plus, I'll shed light on how to dissolve your hidden mindset barriers and guide you in channeling your six and seven figure monthly revenue goals into reality. 

This is part one of a series where I’ll be unpacking really tricky areas of business growth, things that are often in our blind spot, and share a few proven strategies that I've stumbled into over the last 20 plus years in business.

00:53 What the 3M Method is and how it helps me quickly diagnose where an expert-business owner is stuck or hitting a revenue plateau prematurely.

03:31 Unpacking the nuances of Monetization, and the missing link for consistent five and six-figure months.

06:20 Where many coaches, consultants and course creators go wrong with designing a strong, relevant, and irresistible signature offer and revenue roadmap.

09:21 How role that a continuity program plays in growing profits.

13:00 Why your message has to evolve as the market shifts.

17:44 Unpacking the most common messaging mistakes that impact-driven entrepreneurs often make.

20:40 How mindset silently influences your decision making and business success, especially if you’ve got unresolved micro traumas.

24:03 Why I believe mindset is the spark plug of success (and the barriers it can pose if not addressed fully.)

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Authority Accelerator for coaches, trainers, consultants and service providers ready to make consistent 6-7 figures a year.

• 90 minute Money Roadmap Strategy Session (request a Fast Track session if interested.)

Even the most talented service providers and business owners often experience resistance around selling.

But if you are an introvert, embracing sales may be the biggest hurdle to increasing revenues. Many entrepreneurs run into this issue because they've struggled to find a way to authentically connect with potential buyers. But, what if there was a way to shift your mindset and fall in love with the sales process?

On episode 395 of the Amplify Your Success Podcast, I talk with sales expert Tish Times, who offers a game-changing solution to help entrepreneurs transform their sales game. Tish zeroes in on the power of follow-up, mindset shifts, and personalized connection-building techniques that will have you rethinking how you approach selling.

Tish empowers listeners to overcome their selling hurdles and start seeing sales as a natural part of doing business. After hearing this episode, you’ll have actionable strategies for improving your follow-up game and overcoming your sales fears to create a thriving sales pipeline.

05:11 Discover the power of Tish’s personal selling approach and why people really buy from you.

11:02 Tish shares her follow up formula and how to avoid being ghosted by your prospects.

13:49 How to create systems and automation that takes the guesswork out of your follow up process.

15:36 Sales mindset and identifying any limiting money stories that may be standing between you and more sales.

22:07 A “sales cue” tip for reluctant team members who could be closing more sales. 

26:37 Tish shares a personal story of stepping into her superpower and how it helped her have the confidence to grow her business.

• Access Tish Times Easy Sales and Networking (Especially for Introverts) Handbook 

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Check out Melanie’s LinkedIn profile (and connect here)

LinkedIn is a powerful platform to connect with other business owners, especially if your market is corporations, CEOs and professionals.

But capturing the attention of connections requires a different approach than other social media platforms. There are effective ways to stand out in a sea of competitors and inspire connections to explore your services.

Part of the solution lies in creating a brand identity that captivates and engages your audience, but even more importantly is the experience you create with your posts. 

On episode 394 of the Amplify Your Success Podcast, you’ll discover the secrets to crafting authentic, attention-grabbing content that establishes trust and authority with your LinkedIn connections from my guest Danielle Cobo. I love her journey from accidental entrepreneur to becoming a sought-after career coach and business consultant, all thanks to the power of vulnerability and strategic content creation on LinkedIn. 

Listen in to hear a few of her “tricks of the trade” to narrow down your niche, effectively connect with your desired audience, and build an irresistible brand presence that opens doors to new opportunities and collaborations. 

06:56 How Danielle got intentional and grew her community on LinkedIn from 2500 to 28,000.

12:30 The secret to getting help from AI platforms to boost content value.

13:39 Why clarifying your ideal client's needs and connecting emotionally will help your content stand out.

15:07 Tips on how to optimize your LinkedIn profile to get noticed (and get clicks!)

19:38 How to use LinkedIn for boosting SEO results.

22:18 A dive into how LinkedIn’s algorithm works and measures your brand presence. 

23:41 Why LinkedIn is pivotal for building a successful coaching business.

28:17 What happened when Danielle started getting vulnerable on LinkedIn.

• Grab A Copy Of Danielle’s Book. Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals  

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Check out Melanie’s LinkedIn profile (and connect here)

Do you track your business data to help you make better decisions, especially around sales? Many entrepreneurs experience unpredictable cash flow and the impact of industry changes on their bottom line. When you learn how to leverage key data more effectively, it can transform your business bottom line. 

In episode 393 of Amplify Your Success Podcast, guest Amy Traugh unveils how to use data correctly to drive consistent cash flow. By embracing what Amy calls the CEO Method, she reveals how to focus on the right organic marketing strategies through analyzing your numbers. We also unpack the importance of leveraging podcast analytics for content strategy, and why a coaching business needs to know where their best clients come from to keep marketing costs down.

If tracking data has felt like a waste of time, you’ll definitely want to listen in to incorporate these data tracking tactics.

05:02  What data a business owner should be tracking to measure success.

09:40  How to assess if your offers align with your business goals.

13:49  Why leveraging content (like podcasts) can have a powerful trickle-down effect when strategically implemented. 

15:25  Move the cashflow needle by gaining ‘clarity as to who’ and ‘consistency as to what.’ 

17:29  The problem with being unaware and busy on strategies without clarity of its ROI.

21:44  Why clarity is your north star and how it impacts your marketing, sales, automations and results. 

28:01  How investing in the right mentor can transform your business. 

• The CEO Method: An Entrepreneur's Guide to Business Success! Free E-Book 

• Tap into Million-Dollar visibility streams with my proven 7 step framework. 

If you are a highly ambitious entrepreneur with lots of  ideas, you may struggle to grow your business fast enough. Whether your team can’t keep up, or your personal bandwidth lacks capacity to move all of your ideas forward, the key to accelerating business growth often lies in uncovering hidden potential and optimizing your available resources. 

What you don’t want is to accelerate sales to the point that your business implodes because your infrastructure can’t maintain the growth.

In episode 392 of Amplify Your Success, Ken Kilday reveals the six silver bullets entrepreneurs need for sustainable business growth. Using a combination of strategic guidance, expert coaching, and a clear focus on time utilization, Kilday's approach unlocks the potential for exponential business expansion.

Learn how strategic hiring, proactive planning for the future, and leveraging the right people and resources can be game-changers for entrepreneurs looking to amplify their success. Ken shares his concept of ‘unwavering awareness’ and why strategic delegation can significantly impact success

Key Takeaways: 

04:25  How Ken’s concept of ‘unwavering awareness’ can help you make effective changes in your business.

09:02  The problem with focusing on symptoms rather than the underlying causes of the growth problem.

14:17  Common expansion mistakes like resistance to delegation and its impact on your growth.

17:17  Why your growth has to start with the end in mind (even if it’s exiting the business.) 

19:36  How to use time more effectively as a competitive advantage for growth and success.

22:53  The secret to evaluating new ideas based on how it fits into your core focus. 

25:40 The importance of continuous and proactive hiring so your capacity matches your ambition.

• Want to book a complimentary consultation with Ken? Book here.

• Tap into Million-Dollar visibility streams with my proven 7 step framework. 

Have you ever considered changing your Customer Relationship Manager (CRM) technology? There is no perfect system out there, and some business owners swear by Keap, Active Campaign or Click Funnels. Others are so frustrated and overwhelmed with their email deliverability or functionality that like me, they are considering a move to the newest and shiniest tech, Go High Level.  

I'm going to take you behind the scenes of a major decision we made in my business early this  year, how we decided, and what we learned, that might actually help you decide if moving to this technology is the right decision for you. 

In episode 391 of the Amplify Your Success Podcast, I share the behind-the-scenes intricacies of making a pivotal shift in your business infrastructure, what you must consider and a few essential steps to take before you leap to have a smoother transition. 

I also answer one of the biggest questions my community has been asking me about: Why I migrated from Keap (formerly Infusionsoft) to Funnel Gorgeous (a white label brand of Go High Level).  

I’ll share the costs, decision making criteria and a few of the hot features of Funnel Gorgeous (GHL), as well as some of the ins and outs of my experience..

If you are looking to make any switch to Go High Level or Funnel Gorgeous, I hope this episode gives you the details you need to make an informed decision, so that your CRM, customer support and email deliverability can be improved to amplify your own business growth. 

00:00 The issues with Keap that led to looking for other options 

03:33 What we discovered about email list management and the unsolvable problem that pushed me out of Keap

06:39 Insights around Go High Level and their pricing tiers

08:10 Key features of Go High Level and the Funnel Gorgeous brand that won us over 

14:14 The difficulty of making the switch and unexpected challenges 

19:58 How very different Go High Level is from other CRMs (and a few things you must know before jumping in)

23:28 Tips to ensure a correct setup for powerful system functionality

26:11 How to evaluate the right software options based on your key factors

• Discover more and sign up with Funnel Gorgeous GHL here

• Matthew McGregor of 22apps.com (who did my migration)

• Kerry Taft of Taft Systems (who does my on-going workflow and automations)

• Learn about Million-Dollar Visibility Mastermind (formerly Authority Mastermind)