"Content that includes personal perspectives, anecdotes, and real experiences tends to rank better on Google. This type of content is also performing well on other platforms, including third-party sites and social media channels like TikTok," says Casey Hill,  Senior Growth Marketing Manager of ActiveCampaign.

In this episode of The Content Cocktail Hour, Casey Hill, Senior Growth Marketing Manager at ActiveCampaign, shares how to optimize Reddit for search traffic and content testing and build a data-driven LinkedIn presence. We'll also discuss his strategic approach to podcasting, including content repurposing and fostering debates for better engagement. This episode is a must-listen.

In this episode, you’ll learn:

1. Using tools like Hockey Stack to monitor LinkedIn impact and highlight the direct revenue generated from LinkedIn content
2. Elevate personal perspectives and use Reddit as a testing ground for impactful business content (The Reddit test)
3. Building a sustainable LinkedIn presence by engaging various organizational stakeholders and developing a content creation strategy

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/

Check out ActiveCampaign: https://www.activecampaign.com/

Timestamps:

00:00 Transition from sales to marketing in SaaS

05:33 Quantitative approach to content strategy for engagement

07:33 Focus on expertise, customer voice, and outreach

11:50 Experimenting with promotions and tool attribution on LinkedIn

15:12 Utilizing social media to boost business

18:55 How Reddit multiplies content reach and enhances search traffic.

20:09 Identifying audience interests for producing effective content

25:11 Discussion on marketing channels, remote work productivity, diversity, and successful launch tactics

27:29 How a structured approach drives success