Many marketers will tell you that consistency in content creation is key. "Publish every Tuesday to establish trust by fulfilling expectation. Commit to creating content on a schedule so it drives traffic and brand equity over time."

At first, yes. When you start from zero you need to give about 6 times for every 1 ask. Once you're established and have an audience, you can get away with more flexibility which is great if you actually perform better when given flexibility.

I wrote you a letter and I'm reading it here. This episode is about a calmer approach to content marketing in a world where 500 million tweets are published each day.

See my latest email (the one I read on this episode - and you'll get the point of doing text PLUS voice)

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