Recorded on the ground at Cannes Lions, Randa sits down with Liz Lathan, co-founder of Club Ichi, the social club for people in events who do cool things and love to talk about it. Liz is one of the most genuine humans in this industry. She welcomes everyone with open arms, and it is exactly why the room she built works.
Inside:
- The reverse mullet approach to events: party in the front, business in the back
- What "Ichi" means and why one moment, one time is the point
- How she gets people to board a plane with zero details (yes, Tuscany)
- Collaboration over competition, and why you should chill with the gatekeeping
- The real difference between an audience and a community
- What to hear if you feel alone in your industry right now
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Hosted by Randa Quraan. Follow @sociallylovedd and @sociallyloud.