Here's a memorable journey that's testament to resilience and entrepreneurial spirit. Kath, founder of Think Wine, takes us through her voyage of building a unique Prosecco wine brand that is low sugar, vegan, and low calorie. An honest reflection on the highs and lows, the triumphs and setbacks, Kath's journey is a true inspiration for anyone standing on the precipice of their entrepreneurial dreams.
Imagine rising from staff theft, tackling clients demanding 60-day terms, and still being able to build a successful brand in just four years. Kath's story is an embodiment of courage and determination, a lesson in how resilience can transform the face of adversity. We also talk about how the recent pandemic has pushed many business owners to the brink, and yet, allowed us to discover our own resilience. As we delve deeper, we explore the world of wine business, the challenges in product pricing, and the exciting rise of UK sparkling wine.
Influencer marketing, LinkedIn, and organic growth - these aren't just buzzwords but integral elements of Kath's success. We uncover the potential of influencer marketing in a saturated market and its immense potential to capture a Gen Z audience. Offering practical advice, Kath shares her experiences, tips, and tactics on using social media for immediate sales and business growth. Whether you're a retail or hospitality entrepreneur, or simply someone with a dream and the determination to pursue it, this episode has something to offer you. So, sit back, pour yourself a glass of wine, and let's embark on this journey together!
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