Welcome to the latest PRmoment podcast. 

On this week’s show we chat to Rebecca Cradick who is vice president, Global Communications at Armis and leads a sizable in-house team alongside multiple agency teams. 

Rebecca gives us an in-house perspective in the state comms as we reach the half way point of 2025.

Before we start, it’s your final chance to get your ticket for our PR in AI Masterclass coming up on July 2nd. I’d urge you not to miss this event if you’re interested in the future use of AI in PR. There’s lots of AI insight out there, but speaker wise, this event really does separate the wheat from the chaff. The bluffers from the doers.

Check out the microsite PRMasterclasses.com for all the details including the speaker line-up.

Here’s a summary of what Ben and Rebecca discussed:

What are the responsibilities and objectives as a modern in-house corporate communications leader?

Who are the key stakeholders for in-house public relations professionals?

How does Rebecca see the in-house communications position changing over the next few years?

What is the risk: reward spectrum of the comms environment for brands currently? 

Have PR budgets become a problem? Are in-house communicators being asked to do more with a similar budget? 

Does the always on nature of a senior comms role make getting a good work life balance difficult?

When Rebecca talks about why WhatsApp has become her most important stakeholder negotiation tool.

Rebecca on why she believes: “Covid changed the expectation of employers. They expect their people to work harder.”

How does Armis use agency support? 

Why Rebecca believes the unwritten rules of socialising in a professional environment have changed.