Total Retail Talks

An Inside Look at DSW's Relaunched Loyalty Program


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In episode 164 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago earlier this year, Julie Roy, vice president, CRM, digital and marketing analytics, DSW, discusses the relaunch of the footwear retailer's loyalty program, including how the new program differs from its previous version as well as the internal data challenges…
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Total Retail TalksBy Total Retail

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