In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, America's largest western and workwear retailer. Tune in as Nicole provides an overview of Boot Barn and her role (1:20) as well as discusses the rise and influence of Americana style (2:15)…

In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global  fashion retailer founded and based in Dublin, Ireland. Listen in as Federico discusses Primark's growth in the U.S., focusing on marketing strategies to support this expansion (2:25). She details her role at…

In episode 496 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ed Evans, CEO of Consumer Cellular, the top-rated wireless provider that provides cell phones and no-contract service plans primarily to those 50-plus. Listen in as Evans details what's driving Consumer Cellular's brick-and-mortar expansion (1:45), the strategy behind determining new store locations (3:40), and building…

In episode 495 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Cano, senior vice president of digital commerce at Lowe's, a FORTUNE® 100 home improvement company. Cano details the company's approach to personalizing the digital shopping experience for both DIY homeowners and professional contractors (1:45). He explains how Lowe's uses real-time data and artificial…

In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of SharkNinja, a leading global product design and technology company. The interview was recorded at Shoptalk Fall in Chicago. Hebert explains how Ninja’s organizational structure and innovation hub speed up product development (2:00). She…

In episode 493 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Liza Lefkowski, vice president and chief merchant of stores at Wayfair,  a leading home and furniture retailer. The interview was recorded at Shoptalk Fall in Chicago last month. Lefkowski discusses Wayfair's strategy of using design, storytelling, and product curation to connect emotionally with customers…

In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix, the leading online personal styling service. The interview was recorded at at Shoptalk Fall in Chicago last month. Listen in as Woloshin discusses innovating the product discovery process (1:40) as well as Stitch Fix's "Retail Therapy"…

In episode 491 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jerry Lin, co-founder of Helix, a leading direct-to-consumer (DTC) mattress and sleep brand, part of 3Z Brands. Listen in as Lin discusses starting the business from scratch 10 years ago (1:30), Helix's newest retail partnership with Rooms To Go (4:00), and ensuring that the…

In episode 490 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yanni Hufnagel, founder and CEO of The Lemon Perfect Company, an organic lemon water brand. Listen in as Yanni discusses his unconventional career path, transitioning from a college basketball coach to a beverage entrepreneur (2:20). He describes the inspiration behind Lemon Perfect (3:10), growth…

In episode 489 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Paul Weingard, president and CEO of Schylling, the iconic toy company marking 50 years in the industry this year. Listen in as Weingard provides an overview of the company's history and current business (1:30), his 18-year career at Schylling (3:25), and how the brand…