In episode 461 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maya Baluschak, director of digital marketing and loyalty at Rexall, a leading Canadian pharmacy and drugstore chain. Listen in as Baluschak provides an overview of the Rexall business (0:45), her role at the company (1:15), and digital marketing efforts to differentiate the pharmacy chain…

In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),…

In episode 459 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brett Herskowitz, senior manager of loyalty at The Vitamin Shoppe, the global, omnichannel specialty retailer and wellness lifestyle company. Listen in as Herskowitz provides an overview of The Vitamin Shoppe's revamped loyalty program, Healthy Awards (1:20), the factors that influenced the new program setup…

In episode 458 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gerardo Soto, vice president of brand marketing and sports partnerships at Lowe's, a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. Listen in as Soto details the retailer's partnership with global soccer star Lionel Messi,…

In episode 457 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Margot Grinberg, president of Movado, an iconic Swiss watch brand recognized for design innovation and excellence, and senior vice president of e-commerce for Movado Group, one of the world's premier watchmakers. Listen in as Grinberg provides an overview of the Movado brand and her…

In episode 456 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alok Jain, senior director of CRM, loyalty and marketing analytics at West Marine, the nation's leading omnichannel provider in the marine aftermarket. Listen in as Jain discusses his career background in the loyalty space (1:00), an underutilized aspect of CRM (customer relationship management) data…

In episode 454 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Allison Ferguson, head of customer loyalty at Honda, a manufacturer of automobiles, motorcycles, and battery-powered equipment. Listen in as Ferguson discusses her role at Honda (0:50), what she enjoys about working in loyalty at the company (1:35), how Honda is engaging with its customers…

In episode 453 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristy Westrup, chief merchandising officer of IPSY, the beauty industry's most powerful marketing platform and the world's largest beauty membership. Listen in as Westrup provides an overview of the company (0:55), discusses her role at IPSY and professional background (2:05), explains how it is…

In episode 452 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ashley Hubka, senior vice president and general manager of Walmart Business, the retailer's dedicated omnichannel experience for businesses and nonprofits. Listen in as Hubka provides an overview of the business unit (1:25), how Walmart identifies small business shoppers at its physical locations (3:00), her…

In episode 451 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Toral Patel, vice president of marketing and e-commerce at Kopari Beauty, a skin and body care brand focused on clean beauty products. Listen in as Patel provides an overview of the company and her role within the organization (1:00), the factors that have contributed…