Today on the show, we're joined by Rohn Starling, who spent three years as the Content Creator and Strategist for Lead Pastor Mike Todd at Transformation Church in Tulsa, OK. With a wealth of insights into strategy on social media, we asked him questions like how to differentiate content between the church and pastor accounts, managing frequent posting on Instagram, and how to gain trust for posting unconventional ideas. We also explore what led Rohn to depart from Transformation Church towards the end of last year. Let’s dive in.

 

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Table of Contents:

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0:00 - Intro

1:28 - How did you first get involved with Transformation Church?

5:27 - Tell us about yourself and your skill set

9:38 - How do you make content for the pastor while they are also making content themselves?

14:14 - How do you come up with ideas?

18:20 - How do you disciple your team as the content curator? 

30:46 - Adhering to the social media trends with urgency

33:36 - What social media platform and feature are you focused on right now?

38:04 - How do you decide what goes on the pastor account or the church account?

44:42 - How many accounts were you managing at Transformation?

46:46 - How do you handle online hate?

52:09 - Why did you leave Transformation Church?

 

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Show Notes:

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- Rohn Starling IG: https://www.instagram.com/rohnstarling/

- Mike Todd IG: https://www.instagram.com/iammiketodd/

- Jesse Driftwood IG: https://www.instagram.com/jessedriftwood/

- Emmanuel Arango IG: https://www.instagram.com/mannyarango/

 

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