In this week's episode of Analytics Neat we review the most recent updates to Google Analytics.  How are web and mobile being brought together? What does an event-based model do to collection? How will it work in the real world? All this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we cover the eBay lawsuit against Amazon and Accenture's conflict of interest in the media auditing world.  We also discuss the limitations of consulting firms doing vendor selection in today's world as well as some recent research about Programmatic fees.  All this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we expand further upon data models and the impact of having the data model downstream from where the data is actually being collected.  Why are simplistic CDPs unable to fix the issue? We also dive into the money pit that is standard reporting and how to avoid some of the mistakes I've seen over the years. What type of reports should you focus on? All this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we kick off by answering a question from a Neater around reporting and data models.  We also take a look at Adobe's recent attempt at false advertising.  Ever wonder how much an influencer makes? All this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we expand upon the data model discussion from last week.  What is a data model and what isn't? Why is it important? Who was the biggest loser on Prime Day? All this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we come to you as an award-winning podcast, which is very humbling and exciting.  What has Comcast done to impact traditional TV ads? Who was hit with GDPR fines and what's next? Why are brands wasting money trying to use the wrong vendors to solve for business problems? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we review the updated lawsuit that Uber has filed alleging ad fraud on $70M USD in spend.  How many partners are involved?  Could Uber have prevented some of this?  Do I agree with the commentary in the industry about this?  We also have a "Blast from the Past" award. All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we review a recent report from the Information Commissioner's Office (ICO) regarding real-time bidding (RTB).  What parts of RTB are illegal in the view of the ICO? How does this fit with GDPR? What is PECR? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

Full report: https://ico.org.uk/media/about-the-ico/documents/2615156/adtech-real-time-bidding-report-201906.pdf

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we review Salesforce's recent acquisition of Tableau as well as some new data about the demands of consumers for personalization.  Why am I talking about data layers again? Why is now the time for a market share grab using personalization? How do I feel about "real time?" All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we discuss Google's acquisition of Looker and recap some interesting topics from PegaWorld.  What do global CEOs think of AI?  How is Iron Man saving the world? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com