In this week's episode of Analytics Neat we discuss 3 requirements that are overlooked when it comes to dabbling in AI and ML.  What use cases make sense?  Why does a data model matter?  We also revisit ITP 2.1 briefly. All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we take a look at when to use a decision platform versus when to use a testing solution.  Is this an "and" or an "or" conversation? What maturity is required of an organization to do either? We also have a winner for this week's "Blast from the Past" award.  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we review the findings of the recently published IAB Video Advertising Spend report. Why are advertisers confused about OTT and Connected TV? How does traditional TV factor in? What should brands be considering as more budget goes to digital video? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we review Google Chrome's new cookie controls and general privacy updates for cross-site tracking. What are the areas of focus in the new launch?  What is device fingerprinting? How does Google's response compare to Apple ITP? Why do we talk about Twitter at the end today? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we review the themes coming out of this year's Gartner Marketing Symposium in sunny San Diego. Who gets the "A Little Too Personal" award this week? Why is connected TV so important to audience reach? What is most important in generating customer value?   All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we discuss new technology making its way to brick and mortar stores that is designed to help them compete with online giants like Amazon.  What do the cameras do?  Why is it a privacy concern?  Where will this go next?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we discuss the gap in perception between brand marketers and their consumers when it comes to personalized experiences.  Which country has the biggest gap in perception?  What are the main issues causing this gap? We also have another racist robot to discuss.  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we discuss the new Disney Plus streaming service as well as Apple's launch of ITP 2.1. What is ITP 2.1? What impact will it have on analytics and marketing? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we review Amazon's latest Alexa update for healthcare and the impacts that may have.  We also take a look at the perceived challenges of GDPR and other regulations from the marketer perspective.  We also give out a "Blast from the Past" award this week. All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com

In this week's episode of Analytics Neat we take a look at the acquisition of Dynamic Yield by McDonald's.  Why does this acquisition make sense?  How will it be used?  Why does this outline the larger purpose for digital data within an organization? All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes:

https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Spotify:

https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3

Google Play:

https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

Continue the conversation on Twitter with #AnalyticsNeat

https://twitter.com/BillBruno

https://twitter.com/AnalyticsNeat

Visit BillBruno.com