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Analyzing Trends episodes
- Decoding Punk Culture
Examining the evolution of punk culture and its expression of dissent through online subcultures. (Generative AI produced podcast episode based on research and analysis by scenarioDNA)
14 min - Visualizing Everything I Know by Buckminster Fuller
Data visualization reveals key themes in Buckminster Fuller's 1975 lectures, highlighting timeless insights. (Generative AI produced podcast episode based on research and analysis by scenarioDNA)
8 min - 2025 Trend Themes
scenarioDNA presents potential future scenarios for the year 2025 based on current cultural and social trends. The analysis focuses on five main trend themes: deepfake normalization, solo society, smart/dumb hybrid cities, intragenerational animus, and gendered workspaces. These trends are analyzed through the lens of subcultures that influence each theme.(Generative AI produced podcast episode based on research and analysis by scenarioDNA)
10 min
About Analyzing Trends
From the publisher's feed
Analyzing Trends is written by Tim Stock and
noreferrer">Marie Lena Tupot, co-founders of scenarioDNA, a cultural research and intelligence consultancy. Drawing on more than three decades of global fieldwork, semiotics, cultural mapping, futures analysis, and AI-assisted research, they examine how social change takes form through language, media, consumer behavior, technology, brands, and institutions. Their essays identify the cultural systems producing trends, explain how meanings change across markets and communities, and translate those findings into implications for strategy, innovation, policy, and design. Stock and Tupot are the authors of Story Systems and Cultural Research: A Mixed-Methods Guide to Forecasting Social Change.