Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You probably did some online research first. In fact, 83% of consumers now conduct research online before ever setting foot in a physical retail location. This means your website isn't just a digital brochure—it is, more often than not, the first impression a customer has of your entire business.

Imagine the busiest day your store has ever had. Now, imagine multiplying the traffic by 20x or even 100x. Our Top 100 dealers in revenue consistently attract an average of 20,000 unique visitors to their website every single month. Imagine 20,000 potential customers walking through your physical front door. That's a massive opportunity! Even with a modest 1% conversion rate, that foot traffic translates directly into 200 sales.

David's blog post

Is Your Digital Storefront Ready for Business?

Here are some essential tips to ensure you have a high-converting website:

1. Master Your Homepage Hero
The "above the fold" section—what customers see immediately without scrolling—is your digital elevator pitch.

2. Broadcast Brand Authority
Within seconds, a visitor needs to know who you partner with. This builds immediate trust and lets them know if you carry the products they're searching for.

3. Clearly Showcase Available Services
The products you sell are only half the story. Your services differentiate you from big-box retailers and online-only stores.

4. Highlight Key Categories (and Seasonal Items)
Guide your customers deeper into your site immediately.

5. Engage with Third-Party Integrations
Don't miss a chance to connect with your customers where they live online.

6. Grow Your List with a Pop-Up Page
The email list is a powerhouse marketing tool. An offer is the best way to grow it quickly.

7. Make Shipping and Policies Crystal Clear
Nothing kills a sale faster than confusing shipping costs or buried return policies.

8. Be Strategic About Product Pricing
Price is king, even in a specialty market. Your inventory is an asset—unless it’s priced incorrectly.

These eight steps will transform your website from a passive brochure into an active, high-performing revenue generator that treats your visitors with the attention they deserve.

Reach out to the Workstand team today, and let's put these conversion-boosting principles into ac

Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.

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Ryan Atkinson, President + Co-Owner
Mark Still, Business Development

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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].