In this episode of Bicycle Retail Radio, Mike Massey, Founder and CEO of Locally, and Justin Kotzmoyer, Retail Activation Manager, explain how riders are shopping in 2026 and how independent bike shops can capture more sales.

They dive into why most purchases start online, how tools like real-time inventory and BOPIS help connect shoppers to local stores, and why broader brand coverage and local search visibility matter.

Discover insights on consumer trends, retailer best practices, and the importance of keeping commerce local to strengthen cycling communities.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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E-bikes are no longer the future of cycling retail, they're the present. And with that growth comes a whole new set of questions retailers need to be ready to answer.

On March 25th, NBDA brought together a panel of industry experts for a wide-ranging conversation on the e-bike landscape:

• what legally and practically defines an e-bike
• how the industry is drawing the line between e-bikes and e-motos
• what retailers need to know about NBDA's advisement on e-motos
• and why rider education might be the most important conversation we're not having enough

This one's packed with practical insight and some real talk from people on the front lines of this shift.

Let's get into it.

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Beth Black, e-bike safety advocate, former retailer, and Board Member of the American Bicycling Education Association, joins Bicycle Retail Radio to discuss cycling education, community safety, and the evolving role of retailers in the e-bike era.

From The Bellemont Project and the Incline Program to practical shop-floor best practices and women’s leadership in cycling, this episode offers actionable insights for retailers navigating today’s e-bike landscape.

• Contact: [email protected]
• Facebook: @BellemontProject
• Instagram: @coachbethblack

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Tariff Rulings, Import Declines, and the E-Moto Reckoning

NBDA Executive Director Heather Mason returns with Steve Frothingham, Editor in Chief of Bicycle Retailer and Industry News, for the second installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail in March 2026.

Steve and Heather dig into the Supreme Court's tariff ruling and why most of the industry shouldn't expect immediate relief, which brands have filed suit to recover tariff payments, and the surprising political firestorm that followed. They also unpack a sobering new data point: the customs value of U.S. bike imports fell below $1 billion for the first time since 2006 — and what tariffs, inventory overhang, and e-bike data may or may not change about that picture.

Then the conversation turns to what Steve calls the biggest story facing the industry right now: e-motos and e-bike legislation. From New Jersey's sweeping new law already rattling retailers before it takes effect, to retailer insurance liability for Class 3 and beyond, to how NBDA, People for Bikes, and the Bike League are building a proactive legislative toolkit — this is a must-listen for every shop owner.

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Join Strider Bikes’ Jennifer Crawford, Customer Experience Manager, and Kent Jacobs, Product Manager, as they discuss how Strider supports dealers, grows youth cycling, and advocates for fun-first riding experiences.

From the Strider Rider Fund to strategies for expanding your kids bike department, discover practical tips to engage families and develop the next generation of cyclists.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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In this episode, we chat with Peter Arlein, Founder and CEO of mountainFLOW, about his plant-based ski and bike products, including waxes, lubes, and water bottles that deliver high performance without harmful petrochemicals.

Peter shares the journey of building a Certified B Corp, lessons learned from both ski and bike retail, and how mountainFLOW is helping retailers integrate sustainable, eco-friendly products. We discuss the company’s mission, product innovation, and strategies for shops to engage riders who care about performance and preserving the environment they love to ride in.

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Want a gut check on what's happening outside of the industry? It's here.

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

In this episode, we dive into the power of storytelling and customer experience with the team at CX-STORY. CX-STORY was born from a belief that brands don’t just sell products—they create stories, memories, and experiences. 

Together, we explore CX-STORY’s unique creative roots, its double-meaning heritage of “CX,” and how decades of experience through their founding company, Color-X, have shaped their approach to building immersive brand experiences. Expect a conversation that goes beyond selling and into creating meaningful, human-centered experiences that truly resonate.

Learn more: https://www.cx-story.co/

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In this episode of Bicycle Retail Radio, SRAM Midwest Regional Field Guide Manager Dan Jennings and Technical Field Guide Sean Owen guide retailers through four key areas to focus on this spring: assessing service profitability, building a smarter service inventory, refining service menu pricing and value, and optimizing physical service space and workflow.

Packed with practical tips and actionable insights, the conversation gives shops the tools they need to strengthen their service operations and drive profitability.

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