NBDA Executive Director Heather Mason returns with Bicycle Retailer and Industry News, for the third installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail.

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Have you hit a wall with your store displays?

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

Today the team is focused on turning "meh" walls into money walls.

To follow along best with the visuals, watch this episode on our YouTube channel.

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Join NBDA Executive Director Heather Mason and Brandon Andrews, Director of the Bicycle Technician Program at Northwest Arkansas Community College (NWACC), for the official launch of the NBDA Certified Bicycle Service Technician Microcredential: a new industry-backed training pathway designed to strengthen bicycle service departments nationwide.

This is designed for professional bicycle technicians seeking to elevate the efficiency, quality, and profitability of their service departments. Through a focused sequence of five skills badges, this program delivers comprehensive training in both technical and operational aspects of modern bicycle service. 

During this episode, we’ll walk through the program structure, course details, certifications, and opportunities for your business, as well as how retailers and technicians can enroll today.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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Mountain bike legend Martyn Ashton joins us to talk about his journey, founding RideAble Now, and explains what bike retailers should know about adaptive cycling. Learn more about RideAble Now and how to get involved to make a difference.

This is a practical conversation focused on real steps shops can take to make cycling more accessible.

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Welcome to Bicycle Retail Radio. We’re glad you're here.

The bicycle industry is facing a real challenge: participation is declining, and while e-bikes have helped reshape who's riding and how, they haven't reversed the long-term trend.

Growing ridership is  essential to the future of every bike shop..

That's why the NBDA convenes its Growing Ridership and Retailer Foot Traffic Panel three times a year, bringing together retailers, suppliers, and industry leaders to focus on what's actually working.

This episode features our May 19th panel, where - with the help of some special guests - we tackled two topics.

First: how retailers and brands can capitalize on the momentum in women's sports to grow women's cycling. Our industry friends highlight what real partnerships look like on the ground in New York City.

Second: we shifted to a bigger question: are we too dependent on the bike shop as the entry point for new riders? And how do we meet people where they already are?

It's a rich conversation you won’t want to miss, so let’s go.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

Support the show

Welcome to Bicycle Retail Radio. What you're about to hear is a recording of the NBDA's Bicycle Industry Retailer & Supplier Best Practices Panel.

The bicycle industry is navigating real headwinds right now — excess inventory, shrinking margins, reduced foot traffic, staffing challenges, and shifting consumer habits. This panel exists to meet those pressures head-on.

Three times a year, the NBDA brings together retailers, suppliers, and industry leaders to share best practices and build collective strategies for stability and growth. Topics come straight from members, and sessions are built around practical solutions you can actually use.

If you'd like to submit a topic or get involved as a panelist, reach out through [email protected].

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The NBDA hosts this panel three times a year, bringing together retailers, suppliers, advocacy organizations, and technical experts for focused conversations on lithium-ion battery safety, industry standards, and compliance.

Topics are sourced directly from NBDA members, and each session is designed to deliver practical takeaways you can apply in your shop.

 If today's discussion sparks questions or topics you'd like addressed at a future panel, you can submit them at NBDA.com or email us at [email protected]. Now, let's get into it.

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Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

Today it's the return of Cory Cunard of Bike Central in Le Mars, IA for a follow up episode! Listen in as we summarize the development and build out of this shop space.

To follow along best with the visuals, watch this episode on our YouTube channel.

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