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In this episode of Bicycle Retail Radio, we welcome back Stephen “Phunky” Proffitt, Technical Account Manager at Bosch eBike Systems. Stephen shares what’s new in the 2025 Bosch Dealer Training Tour, including in-person and virtual options designed to certify shop staff and introduce fresh curriculum.

We explore how training helps shops tackle service challenges and prepare for the future of ebike retail and repair.

View all Dealer Training Tour dates.

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With tighter margins and communication expectations evolve, it’s never been more important to meet customers where they are.

In this episode, Yan Lee, Affiliate Manager at Zidy, shares how smart retailers are moving beyond static websites to create fast, personal, and effective communication-plus, hear practical tips for engaging new riders and digital-first shoppers.

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In this episode of Bicycle Retail Radio, Mike Gann, President of LOOK Cycle USA, reflects on his leadership experience across major bike brands and LOOK’s forward-facing IBD strategy.

He discusses LOOK’s iconic legacy and product strategy, the brand’s unique approach to supporting retailers, and actionable advice for shops looking to grow their businesses. Tune in to hear Mike’s insights on navigating today’s market and how LOOK Cycle USA is partnering with retailers to ride confidently into the future.

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Keep your to-do list short this week. Brian and Heather review the 5 things you should do for your business.

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.

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Summer season is coming to a close. Listen to our News Hour recap to catch up on industry news from our friends at Human Powered Solutions.

We use this episode to recap the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

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Listen to our July Best Practices panel this week on Bicycle Retail Radio.

The NBDA is holding quarterly forum style meetings on Retailer & Supplier Best Practices. The NBDA wishes to unite industry experts in a panel discussion to circulate best practices to align the industry. During the meeting, the NBDA organized panel will talk through an agenda on various topics.

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Missed our Growing Ridership panel this July? Listen now in this week's Bicycle Retail Radio episode.

This panel brings proactive thoughts on solutions that could facilitate growth in ridership numbers and a return to cycling. Panel lead members have been organized to represent retailers, suppliers, and select industry experts, all who have committed to being proactive and opting to take part in this forum and to provide actionable items for the industry at large to take initiative on through all media outlets and related messaging.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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In this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country.

She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversation about reinvention, resilience, and making every phone call count.

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In this episode, Lifan Irwin and Michael Potter from Bikeflights reveal how their innovative shipping platform makes sending bikes faster, easier, and more reliable for both retailers and riders.

They discuss new features, best practices, and strategies that help shops streamline shipping, enhance customer experience, and drive profitability. Listeners will learn how Bikeflights is shaping the future of bike shipping with seamless integrations and comprehensive retailer support.

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