By Workstand
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology power
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The podcast currently has 93 episodes available.
September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.
PeopleForBikes Webinar
The Pro’s Closet will close in October
Employees and clients impacted by Hurricane Helene - buy DeFeet socks
How to Thrive this Holiday Season - webinar with NBDA
Keep up with website and POS features new releases
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Gearing up for our season
We delivered for shops this summer
Why we are the best choice
What we have
What to do if you want to learn more
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Ryan has a cool trip planned with friends on the Aquarius Trail hut to hut next week. 6 days in Southwest Utah with Nebraska friends and no logistics work required.
June retail sales PeopleforBikes
August ecommerce results from Workstand
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
We often get wrapped up in the day-to-day, putting out fires type activities, and we don’t want this to sound preachy but, cycling competes with other consumer goods for attention and dollars so bike shops that don’t stay top of mind with the shoppers who have already done business with them are at a disadvantage but it doesn’t have to be that way.
Sometimes I’m sure we all wish it weren’t this way, there is a lot of communication but people who make meaningful purchases receive communication from the stores they shop with. So today’s question is, are you communicating with your key customers in the way Home Depot, Best Buy, and Nordstroms are?
Importance of regular outreach - not just during major promotional periods.
Busy season or not, consistent outreach yields better results than only communicating when you want to sell something.
How?
Social - use an 80/20 or 90/10 rule - 90% engaging, interesting, community info - 10% promotional
Physical events - be at the places your customers are just to be there
Transactional emails - reach out based on the products and services your customers purchased from you - want to try our WorkstandIQ Loyalty program? Mention this episode and get 6 months free!
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Suzie is under the weather this week so Ryan and Mark take on recent issues affecting the retail bicycle landscape. We hope you feel better soon, Suzie!
Law firm focused on electric bike injuries
Electric Bike Library Content - included in all Workstand website subscriptions
Premium Electric Bike Content - included in our Marketing Subscription, available to all Workstand website clients for $400 per campaign.
Learn about People for Bikes
https://www.peopleforbikes.org/
NBDA Retailer & Supplier Best Practices panel discussions are worth checking out!
We are gathering data on bike shops to understand the market. We want to know for sure how many bike shops are operating.
Greed - why have some suppliers and retailers characterized themselves as greedy during the COVID-19 pandemic?
Ryan’s LinkedIn post of a BBC report from 1997
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Tips for making your website your own. The closer your website aligns with your in-store presentation, the better. Shoppers generally meet your website before they visit the store so take an honest look at your site and answer the following question - is your website what you want to present to potential customers? Is it what you wouldn’t say to them if they were in your store?
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
Welcome Around the Workstand!
Summit - we met as a team recently
Industry talk
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
As a fully remote company, Workstand teams try to get together in person once or twice yearly. This week is one of those times and our Client Services Team - Client Success, Catalog, and Business Development - will be meeting in Boulder, CO. We may be a little slower to respond than usual but it's for a good cause. Weeks such as these are always full of learning moments and great information that we take back to the clients we serve so we thank you for being patient during any inconvenience while we work to improve the services we provide.
Here's what Suzie and Mark talk about in today's episode.
Data dive - we gave you these stats, but what does that mean for you?
-Google search trends
-Strong electric bike sales
Some report sales down - some report sales up
What’s working?
-Good website management
-Email Marketing
-Google Ads
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
In this engaging episode, we dive into various topics from celebrating Pride Month to insights from the NBDA Retailer Summit. The conversation starts with a lively discussion about attending a drag show during Pride Month and the experience of embracing gender expression. The focus then shifts to the NBDA Retailer Summit, highlighting the successful collaboration between suppliers and retailers, with a key emphasis on financial competency and the importance of selling online.
NBDA Retailer Summit
Great support from suppliers, almost half of the attendees
Retailers of all sizes
Longtime supporters, plenty of fresh faces
About half of the presentations were from retailers
Learning from each other
Themes; understanding finances and selling online (all in D2C business)
My presentation on how suppliers think about retailers in the digital space
Standing room only
Good questions
A couple of dealers want to sign up based on the information
May platform results
Order volume across the Workstand platform was -14% for the month, the slowest performance of an already soft spring selling season.
Online bike sales however drove up average order value, resulting in total platform sales being +2%.
Sessions and pageviews continue their strong performance, indicating that consumers are shopping. Our traffic data aligns with Google search volume which has been reliably high this spring and steadily rose during May.
A bright spot for the month is the typical retailer having their best month of the year, being only -2% for the month compared to -7% in April. Still lagging behind the top performers.
Electric bikes online
I mentioned online bike sales earlier. It’s worth calling attention to electric bikes.
Year-over-year online unit sales growth for e-bikes in April/May 2024 is strong at 60% relative to 2023. Electric bike buyers seem to be very comfortable buying their bikes online.
We have total industry sales results from PeopleForBikes from Q1. While only about 2% of e-bikes sold by bike shops in Q1 2024 were sold online, the annual growth rate of 45% indicates it is outpacing total IBD electric bike sales - reinforcing that same point about consumers buying these bikes online.
Lauren on the NBDA podcast
Lauren did a great job speaking to why the work of helping bike shops means so much to her and how that informs the work her department does.
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
During the episode where we tried to answer some common questions in a straightforward manner, one of those questions concerned the idea of what makes a good website homepage. We’ve been thinking about that since the episode and today, we want to help boil that answer down to a base level so that everyone can have the tools to identify good content.
This goes for websites, emails, and all sorts of marketing and communications really but the primary question to ask is ‘Am I answering a question or solving a problem?’
We often talk about how all shopping today starts with search. You want a thing or need a service so you search for that thing or service. SEO best practices suggest the content on your website will perform the best when/if it provides good results for those search queries - in other words, do you have those things on your website, do you offer those services? If the answer is yes, do those things exist in such a way as to be obvious and accessible to the searcher?
If someone walked into your store and did a quick scan or lap, would they see the same things on your homepage?
Your website is an extension of your brick-and-mortar business - it should look like it
Make it easy for the searcher to find and consume the content and you make it easy for a search engine to recommend your website over and over again.
You might be asking yourself, does that mean that every single image or piece of content have to answer questions in this way? What about my blog? What about my Tuesday night worlds recap? What about the 1,000-word how-to article about rebuilding 8-speed Campy shifters? Just think about the utility of your content to the people you’d most likely hope to have in your store. Irrelevant content does nothing to help and can even hurt as a search engine will see that nobody uses it or worse, finds it and bounces away quickly.
Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...
The podcast currently has 93 episodes available.
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