The idea of leveraging catalog-enabled websites and ecommerce to grow sales beyond a retailer's home market is one of the main reasons Workstand has so many bike shops using our platform. In addition to the website platform, Workstand's marketing agency team helps more than 400 stores manage their digital presence and promote their store locally and nationally. As our Key Accounts Advisor, David Martinez wraps all of that technology and marketing know-how up and combines it with his years of experience in successful bike shops to add in-store processes, strategic buying and inventory management, and professional presentation of all aspects of a purchase to elevate local bike shops as effective commerce merchants. Most people think selling online is all about price, but David has proven repeatedly that it is more about high-level execution in buying, inventory management, and customer experience that allows any store to sell more and grow faster.

We talk about all of that in this episode of Around the Workstand and encourage all stores to reach out to David at [email protected] to learn more and enroll in our Digital Advisor Service.

https://workstand.com/bike-shop-marketing
https://marketing.smartetailing.net/products/email-automations-pg197.htm
https://marketing.smartetailing.net/products/google-ads-pg182.htm
https://marketing.smartetailing.net/products/email-marketing-pg207.htm
https://marketing.smartetailing.net/products/premium-content-packages-pg101.htm
https://workstand.com/bike-shop-performance

Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

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Ryan Atkinson, President + Co-Owner
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].