Anatomy of a Hustler: Why Boring Businesses Make More Sense in 2024

Hey there! 👋 We are Anatomy of a Hustler, a podcast project built from our obsession with marketing, business, and everything that makes a hustler - a hustler. 

In this episode, Cope and Jenise chat about life updates, our desperate plea for better cold outreach, the not-so-hidden cost of hiring the wrong people, and the desire to own a "boring" business.  

Follow Cope:

Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:

Instagram: https://www.instagram.com/jenisetv/

In this episode, Cope chats with Micah Kearns, an entrepreneur who was also known for bringing his flavor of F---up Nights to Sacramento and his various business ventures.

In this podcast, we discuss topics, such as:

• Micah's journey as an entrepreneur
• His legacy with F---up Nights Sacramento
• Why he's taking a moment to travel the world

Follow Micah:
https://www.instagram.com/haveyoumetmicahyet/

Follow Cope:
Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:
Instagram: https://www.instagram.com/jenisetv/
Linkedin: https://www.linkedin.com/in/jenisevu/

In this episode, Cope and Jenise join Adam Yee, food science podcaster, entrepreneur and, food start-up founder in Cope's midtown Sacramento apartment. 

In this podcast, we discuss topics, such as:

• Starting his first plant-based meat company
• Strategy Building a community  
• Failure as a catalyst 

Follow Adam:
https://www.linkedin.com/in/itsmeadamyee/
https://www.instagram.com/myfoodjobrocks/

Follow Sobo Foods: 
https://sobofoods.com/
https://www.instagram.com/sobofoods/

Follow Cope:
Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:
Instagram: https://www.instagram.com/jenisetv/
Linkedin: https://www.linkedin.com/in/jenisevu/

In this episode, Cope and Jenise join Lisa Leticia, beauty experty in her studio in Elk Grove, CA. She gives women confidence through her lash lift, spray tan and make up services. 

In this podcast, we discuss topics, such as:

• Starting a mobile spray tan business
• Balancing being a wife, mom and boss
• Being in the business of confidence

Follow Lisa:

Instagram: https://www.instagram.com/beautybylisa_leticia/

https://bylisaleticia.com/

Follow Cope:

Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:

Instagram: https://www.instagram.com/jenisetv/

In this episode, Cope and Jenise join Acheson Wine Company owner, Lorraine Scott, in Acheson Wine Tasting Room in midtown Sacramento, CA

In this podcast, we discuss topics, such as:

• Building an eco-friendly wine company
• How she puts community at heart of her business
• Differences between East Coast and West Coast 

Follow Acheson Wine:

https://achesonwinecompany.com/

Instagram: https://www.instagram.com/achesonwinecompany/

Follow Cope:

Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:

Instagram: https://www.instagram.com/jenisetv/

Linkedin: https://www.linkedin.com/in/jenisevu/

In this episode, Cope and Jenise join one of the most badass professional organizers in California,  Katrina Green. We visit her in her very tidy and labeled Sacramento home to talk about:

• Moving to America from the Philippines
• Going from Interior Design to Professional Organizing 
• What it means to be a Bad A$$
• What's next for her professional organizing business

Follow Kat:
Instagram: https://www.instagram.com/badasshomelife/
Linkedin: https://www.linkedin.com/in/katrinagbadasshomellife/

Follow Cope:
Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:
Instagram: https://www.instagram.com/jenisetv/
Linkedin: https://www.linkedin.com/in/jenisevu/

In this episode, Cope and Jenise join the founder of Shared Cultures in San Francisco, CA in the kitchen they share with other food makers. 

In this podcast, we discuss topics, such as:

• The origin story of Shared Cultures
• The joy of mushrooms and fermentation 
• Starting a business with your partner  
• Transitioning from side hustle to full-time business owner

Follow Shared Cultures: https://www.instagram.com/sharedcultures/
Get your own Shared Cultures misos, ferments, and tamaris: https://www.shared-cultures.com/

Follow Cope:
Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:
Instagram: https://www.instagram.com/jenisetv/
Linkedin: https://www.linkedin.com/in/jenisevu/

In this episode, Cope and Jenise join the founder of Capital Tuk Tuk, Manushi Weerasinghe in Downtown, Sacramento, CA. 

In this podcast, we discuss topics, such as:
Manushi’s transition from 9-5 to business owner
Starting a business in Sacramento vs. LA 
What motivates her

Follow Manushi: https://www.instagram.com/manushi.inc/
Follow Capital Tuk Tuk: https://www.instagram.com/capital_tuktuk/

Follow Cope:
Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:
Instagram: https://www.instagram.com/jenisetv/
Linkedin: https://www.linkedin.com/in/jenisevu/

In this episode, Cope and Jenise join graphic designer, branding expert, and entrepreneur Andy Duong in his cozy K street apartment above Darling Aviary in Sacramento, CA. 

In this podcast, we discuss topics, such as:

• How he started as a designer
• Andy’s claim to TikTok fame 
• His legacy in Sacramento
• The joy of struggling as an entrepreneur 

Follow Andy:
Instagram: https://www.instagram.com/mr.andy.d/
TikTok: https://www.tiktok.com/@andylikedthis

Follow Cope:
Instagram: https://www.instagram.com/copedidwhat/

Follow Jenise:
Instagram: https://www.instagram.com/jenisetv/
Linkedin: https://www.linkedin.com/in/jenisevu/

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