The Conversation Lab

Andrew J. Hoffman - Business School and the Noble Purpose of the Market


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Andy Hoffman is a distinguished professor at the University of Michigan, holding joint appointments at the Ross School of Business and the School for Environment and Sustainability. His work bridges two often disparate worlds—business and environmental stewardship—challenging the status quo by advocating for a new kind of capitalism, one rooted in moral purpose and long-term societal impact. 

His latest book, Business School and the Noble Purpose of the Market, offers a provocative vision for how business education must evolve in response to the existential challenges of our time. In this conversation, we explore not only the key themes of his new book but also his thoughts on capitalism, corporate responsibility, the intersection of business and policy, and how future business leaders can navigate a world increasingly shaped by social and environmental crises. 

I hope you can join us.



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The Conversation LabBy Vancouver Co-op Radio

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