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This week on Honor Among Thieves, host Nelson Rodriguez Jr. sits down with Andrew “Red Bull” Levinson, the man behind one of the wildest business empires and federal cases you’ve probably never heard of. In the early 2000s, Levinson became the exclusive Red Bull vending machine distributor, turning an idea into a multimillion-dollar empire that caught the attention of the biggest names in business — including the CEO of Red Bull himself.

From his early days growing up in Boston, to launching a successful international calling card company in the 90s, and later creating chocolate vending machines that made him a fortune, Red Bull was always chasing the next big business play. His patented energy drink vending system could dispense any can — regardless of size or shape — and it revolutionized the vending industry.

But just when everything seemed unstoppable, Red Bull the company pulled the plug on the deal, creating chaos among distributors and leading to a $140 million federal indictment that shook the business world. What followed was one of the most dramatic white-collar trials of the decade — a saga of innovation, betrayal, and consequences.

Episode Highlights

🏙 Growing up in Boston and entering the “Biz Op” world of the 1990s.

💳 Building a global calling card company from scratch.

🍫 The rise of his vending machine chocolate business.

⚡ How he invented a patented energy drink vending machine that changed the industry.

🥤 The exclusive Red Bull vending deal that made him millions.

💥 When corporate betrayal led to an FBI investigation and $140M indictment.

⚖️ The trial of the decade and his 17-year federal prison sentence.

From business genius to federal defendant, Andrew “Red Bull” Levinson’s story is a modern-day rise-and-fall that exposes the dark intersection between entrepreneurship, corporate power, and the justice system.

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Episode Chapters

0:00 Intro

1:45 The Truth About The Federal System

16:01 Boston

25:45 America Connect 

39:20 The Sticker Club Machine

43:45 The Hershey Dispenser

56:12 Creative Concepts of America: The Big Time 

1:02:11 The Energy Drink Business

1:06:41 Enter RED BULL

1:21:17 Red Bull Creates CHAOS

1:33:44 They Take Everything, The Money, The Watches

1:42:38 The Trial of The Century

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