Angela Coté and Robert Bruski chat about some of the key things to remember as a franchisor when hiring internal staff. Most notably, franchising is a totally different business regardless of which discipline a franchisor is looking to hire in. Marketing for franchising is no longer the same as just marketing. Operations for franchising is longer the same as just operations.   

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski announce the much anticipated, Play Bigger Performance Groups for High-Achieving Franchisors. These are custom curated performance groups that jam-packed with value to help franchisors succeed. For more information check out http://www.angelacote.com/playbigger​ 

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski talk about the importance of putting yourself out there for people to become familiar with. Opportunities come when you move past your inhibitions and step over the cusp of fear. No awesome story ever started with "remember that one time I did nothing." 

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski FINALLY touch on Robert's favourite subject. Creating a durable and sustainable economic moat for your business is the key to longevity and competitive advantage. They discuss the top 4 economic moats that a franchise or business can build into their model. 

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski dig into the concept of differentiation in a business model. What makes someone select your business to franchise with over the alternative? Is it your relationships, or your brand, or something completely different than that? You've got to nail this down.   

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski debunk the long-held secret on how to make friends. They specifically speak about franchisees and how to engage them because, ultimately, they are your friends. A relationship between a Franchisor and a Franchisee is paramount to success.  

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski get deep into motivation. They talk about self-motivation but also that of staff and people around you. During troubled times, how can a franchisor and a franchisee keep their staff motivated to contribute? It all starts with the culture.  

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski discuss how competition within a franchise system is perceived between franchisees, especially if there is no protected territory. Often this can be seen as a negative thing, but in reality, it is something that brings the system together to build a stronger business for everyone.  

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski provide a little bit of guidance on how to find and vet software for your franchise system. These tricks will help you avoid the uncomfortable situation of signing up for something that isn't right for you and your system. Due diligence is key. 

http://www.angelacote.com​ 

http://www.robertbruski.com​

Angela Coté and Robert Bruski spend a little bit of time "meditating" on the concept of setting goals. There is a lot of chatter out there on goals, so they decided to breakdown how to set them and what the ultimate purpose should be in trying to achieve success with them. 

http://www.angelacote.com​ 

http://www.robertbruski.com​