Founded and based in Sydney, Harvest Media sprang from a team of serial tech entrepreneurs Angus Hayes, Roland Hélène, and Hamish Diver. Hayes created Mule Music, Australia’s first B2C download service to sign distribution agreements with major labels in Australia. Hélène and Diver were the technologists who delivered the framework. The platform drew in many new opportunities, but was challenged by the arrival of cashed up music juggernaut iTunes. The trio used their first mover advantage and deep knowledge of digital music assets to leverage what they had built in the production music market.

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