Adam Mason is Senior Manager of Farm Animal Welfare and Environmental Policy at the ASPCA, the American Society of the Prevention of Cruelty to Animals. In our conversation he talks about their multi-pronged approach to getting animals out of buildings and into cruelty-free lives in which they can express their natural instincts and behaviors. Farmers who make the transition from industrial/conventional livestock practices to animal-friendly practices report better lives for the animals and the farmers themselves, with benefits for land and water health, and often more autonomy and greater profitability.