In this episode of the James Loud Podcast, we sit down with Anna Willey, the visionary founder of CAM (short for "California Artisanal Medicine"), a California-based brand known for its commitment to clean, high-quality flower and socially conscious operations. Anna has carved out a reputation in the industry as a trailblazer for transparency, innovation, and equity—building CAM into a vertically integrated operation that emphasizes indoor quality, boutique standards, and female leadership.Based in Sacramento, CAM is known for its premium offerings and unique phenos that cater to connoisseurs and newcomers alike. Under Anna’s leadership, CAM has become a household name among boutique producers and a model for sustainable, community-focused business practices. In this conversation, Anna shares her path from passionate patient advocate to successful entrepreneur, detailing the challenges and triumphs of scaling a purpose-driven company in today’s evolving market.Whether you’re a longtime industry insider or someone who appreciates thoughtful storytelling from passionate operators, this episode delivers insight, humor, and inspiration from one of the most respected names in the game.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow CAM:Instagram: https://www.instagram.com/camstr007/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.