In the the first episode of 2024 in The Home Stretch podcast, Iain McKenzie is joined by Annabel Goulden, Head of KnowYourMarket, to dive into the world of mystery shopping and its transformative impact on the property sector. They look at the behind-the-scenes operations of KnowYourMarket and the importance of using mystery shopping results not just for assessment but as a catalyst for implementing positive change and, ultimately, fostering growth within companies.