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Annalee Kruger is the President of Care Right Inc. ( https://carerightinc.com/ ), a consultancy providing corporate training and consulting services for organizations wanting to learn more about aging, family caregiving, dementia, end-of-life, as well as direct to consumer family caregivers who are realizing caregiving without a plan is not safe, nor sustainable.

Annalee has spent over 28 years helping more than 20,000 families navigate the emotional, financial, and logistical complexities of aging, caregiving, dementia, and long-term care planning. She is the founder of Care Right Inc., a global virtual consultancy that develops fully customized Aging Strategies for high-achieving, high-net-worth families. Her white-glove approach guides families through difficult transitions with clarity and compassion. To ensure accessibility, Care Right also offers scalable hybrid and DIY planning options for families with more modest means.

In addition to her work with families, Annalee provides workforce solutions for employers who want to support employees dealing with aging loved ones. Options include white-glove Aging Strategy consulting for leadership, product bundles like the Grab and Go e-Binder and The Aging Guide, or the 8-week DIY Aging Plan Hybrid Program, complete with weekly office hours with Annalee to help employees complete their plans. These services help reduce absenteeism, stress, and turnover caused by caregiving crises—preserving employee well-being and workplace productivity. 

Annalee is also the co-founder of Plan4Life ( https://plan4lifenow.com/ ), home of the Certified Elder Planning Specialist Program, a training and credentialing program that equips financial advisors to better serve aging clients. It teaches advisors how to build deeper relationships and deliver more holistic, aging-informed guidance through a collaborative, team-based approach. She is also the creator of the Aging Strategy Coaching Academy ( ASCA - https://www.joinasca.com/ ), a 150-hour training and certification program for professionals entering the senior care consulting field. 

As a keynote speaker, Annalee has delivered more than 500 live events and 2,000 webinars on topics including aging planning, dementia care, family dynamics, and caregiver burnout. Her powerful personal stories—like surviving being hit by a bus—resonate deeply with audiences. Her clients include financial firms, healthcare systems, associations, government agencies, and Fortune 500 companies seeking to humanize aging in the workplace and improve morale and retention.

Annalee is the author of The Invisible Patient: The Emotional, Financial, and Physical Toll on Family Caregivers, a practical guide to navigating caregiving challenges with clarity and compassion ( https://www.amazon.com/Invisible-Patient-Emotional-Financial-Caregivers-ebook/dp/B09J64RGJW ).

Annalee has her Bachelor of Science in Social Work, from University of Northern Iowa, and an MBA from Cardinal Stritch University in Wisconsin.

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