Anstandig on the Business of Content

We live in a world where news stories break and disappear from our screens within the blink of an eye. This new environment means it is impossible to be the first to break news, and people now expect their news to be delivered in real-time.

In this episode, Daniel Anstandig explores the power of social media in today’s news cycle, and how artificial intelligence (AI) empowers the media industry with a “sixth-sense” to identify the stories that move the mark with their audiences.

Media professionals must now sift through incredible amounts of information in a short amount of time like never before, which is why AI is critical for the future of news and a must for those looking to stay ahead.

GET READY TO LEARN:

● How AI is impacting news-gathering in the media industry.

● The impact of social media on today’s news cycle.

● The ways AI can be used to develop stories aimed at audiences.

● AI’s impact on non-traditional news sectors like sports.

● How Futuri’s TopicPulse keeps your content ahead of the conversation.

KEY POINTS:

● The focus is no longer on being the first to a news story.

● Social media turns anyone into a reporter.

● AI can scan thousands of sources to develop stories.

● Tools like TopicPulse are the future of news-gathering.

Social media regulation is a popular topic these days, but with little progress on laws that protect users from misinformation and no real answer to the content moderation dichotomy, where are we headed?

In this episode, Daniel Anstandig outlines the future of data policies and breaks down the problems with content moderation and Section 230—the internet law that laid the foundation for how social media functions today. It’s a grim topic, but there are solutions in the pipeline that could change social media entirely.

GET READY TO LEARN:

● All about data laws—but not in a boring way.

● What data policy changes mean for advertisers.

● All of the background and context you’ll ever need on social media censorship.

● How social media content is monitored today.

● Alternatives to data monetization.

KEY POINTS:

● Upcoming data laws are creating major shifts in the global advertising landscape.

● Internet companies are not driven by ethics.

● Social media content moderation is largely a failure.

● Changes in the tech landscape may be the only answer to an impossible problem.

Our colorful world is full of images, films, ads, and data forcing our brains to process an incredible amount of information in a short time. Artificial intelligence (AI) technologies are now using this new visual culture to change our understanding of images.

In this episode, Daniel Anstandig explores how AI is enabling the creation of incredible artistic works from text, enhanced medical imaging, photo manipulation and detection, augmented reality glasses for hands-on workers, and more!

It’s time to embrace the future of AI as it impacts nearly every industry across the globe. And by pairing the power of AI with this visual culture, we can see far beyond the human eye.

GET READY TO LEARN:

● How AI is impacting industries in this new visual culture.

● How words can be transformed into visual works of art.

● The ways AI can detect image manipulation.

● How AI imaging can improve healthcare for millions.

● Specific technologies like DALL-E 2, AI photoshop, and Edition Glass.

KEY POINTS:

● AI will change our understanding of images.

● The technology behind AI image generators.

● New methods of graphic modeling and healthcare imaging.

● How AI turns the visual world into usable written data.

Local TV broadcasters have the potential to fall behind as the globe shifts to its new digital future. After COVID-19 upended our daily habits and propelled our dependency on connected devices, podcasting is rapidly gaining audience — yet there is a noticeable lack of podcasts focused on local daily news.

But that doesn’t mean local TV broadcasters should fear becoming obsolete. The digital world provides more opportunity than ever, and businesses that accommodate a changing consumer landscape often come out on top. As podcasting audience and revenue grow, it could be a saving grace for local TV broadcasters.

GET READY TO LEARN:

● How consumer habits are changing in a work-from-home environment.

● How major television broadcasting networks are adjusting to these changes.

● What hurdles — and opportunities — exist for local TV broadcasters who want to get into podcasting.

● How local TV broadcasters can adopt podcasting in a turnkey way.

KEY POINTS:

● Consumer habits are changing rapidly.

● Podcasting has grown significantly in recent years, while cord cutting is growing.

● Broadcasters are well-positioned to fill the daily local news void that exists in podcasting.

● Tools like Futuri’s POST can help stations use their broadcast content to quickly and easily develop a podcast presence.

The metaverse will bring with it new opportunities for creators, but new challenges as well. From the development of digital venues inside the metaverse to opportunities for podcasters to use NFTs as merchandise, the metaverse is set to bring change to the podcasting world.

So what should podcasters consider as the metaverse grows?

In this episode, Daniel Anstandig discusses opportunities that the metaverse will bring for podcasters. For an industry that is primarily audio, the metaverse will bring new opportunities for live events and connection for podcast fans.

GET READY TO LEARN:

● How is the metaverse growing?

● What kinds of opportunities will come as the metaverse grows?

● How podcasts fit into the metaverse experience.

● Virtual merchandise opportunities.

KEY POINTS:

● The metaverse will be a key player in the coming years as more brands see the financial opportunity within it.

● Metaverse event venues are already being built, and will create a demand for both performers and creatives to design them.

● Podcasters can use this opportunity to forge new connections with digital artists to develop collaborative opportunities in the future.

● Metaverse podcasting can create new revenue streams for podcasters, and enable new ways to market their projects.

Paywalled journalism and content has been around since newspapers were first printed. In the digital age those news outlets are not only competing with each other, but with individual content creators and information that circulates on free platforms like social media. Today, as consumers cut costs on subscriptions, paywalls may be more of a challenge than ever.

So how do media companies accommodate those changes?

In this episode, Daniel Anstandig discusses several approaches to paywalling and subscription models. Some you’ve heard of, like the metered paywall or traditional subscriptions, but some look at how emerging services and technologies can be used to create new and innovative experiences for readers.

The future of paywalls is bright! They just might look a little different in the coming years.

GET READY TO LEARN:

● What is the state of the subscription industry today?

● Why journalists are flocking to Substack.

● What media companies can learn from streaming services.

● Alternatives to the traditional paywall.

● Why NFT memberships can actually save you money.

KEY POINTS:

● Consumers are cutting costs and subscriptions are first.

● The traditional paywall model does not grant access to information to those that need it most.

● New paywall alternatives are emerging in services like Twitter Blue.

● Web3 can help media companies find new revenue streams.

It's easier than ever for anyone to create, recruit and engage their own audience. In fact, content creation is the fastest-growing small business category with a projected worth of 100 billion dollars in the next two years. In this episode, Daniel shares his perspective about the advantages and opportunities that the exponential growth of independent content creators presents to broadcasters who think of them as a resource rather than competition. From the incubation of creative ideas and talent to models that test audience interest and innovative ways to monetize the most engaging content, there's a great deal for broadcasters to observe, learn, and leverage as part of their strategy to remain relevant in the future.

We’ve all heard about deepfakes being used as a nefarious political tool, but we often glance over how these artificial characters can be used for GOOD. There is one industry that is ushering in a new era of entertainment with deepfake technology — Hollywood!

Did you know that Hollywood is using deepfakes to bring back old characters or de-age actors so they can play a younger version of themselves?

In this episode, Daniel Anstandig explores how major studios like Lucasfilm are using deepfakes to create digital versions of our most beloved characters, as well as the ethical implications that must be addressed.

It has never been a more exciting time for movie lovers and creative minds alike!

GET READY TO LEARN:

● What are deepfakes?

● How deepfakes are being used in Hollywood.

● How Lucasfilm created a deepfake Luke Skywalker.

● How deepfakes can lead to a new generation of creators.

● The ethical implications of deepfakes in Hollywood.

KEY POINTS:

● What makes up a deepfake.

● How Disney used deepfakes in the Star Wars franchise.

● YouTuber turns into a Lucasfilm employee.

● The ethical dilemma of deepfakes in Hollywood.

In the final installment of the three-part series on Robots, Futuri CEO Daniel Anstandig wonders if robots can, or ever will, have a soul.

As robotics continues to advance, this is a tricky question that has caused science and spirituality to converge in unprecedented ways. What exactly is a soul? Where does it reside in our bodies? And if we don’t know, how can we bestow it onto something we create? Perhaps putting our own souls into robots is the closest we’ll get: Anti-aging is a huge business, and technology will have a huge part to play in our longevity, from legacy pages on Facebook to uploading our consciousness into the Cloud to Elon Musk’s goal of merging our brains with computers. But as far as AI developing a soul of its own, the jury is still out.

It seems to Daniel, after this three-episode deep dive, that “AI and robots do not have much purpose without us – they’re assistive, not substitutive, and they wouldn’t be here without us.” But with their help, we can have more time to be human than ever before.

In the second part of this three-part series on Robots, Futuri CEO Daniel Anstandig looks at the bodies artificial intelligence is inhabiting.

While most of our sci-fi assumes that robots will be built to look human, in real life, they’re anything but. The most ubiquitous robots are service bots built for e-commerce – like the over 200,000 robots Amazon has working in their warehouses – or cleaning, like Roombas. No one would say they look anything like people, but they get the job done; so well, in fact, that Fortune has said that automation could replace 40% of human jobs in the next 15 years. Other robots include drones, delivery bots, self-driving cars, and robot pets; Samsung has even unveiled a robot butler. Then there are the wearables, like Apple Glass, Eyeborg, VR headsets, and more that incorporate robotics into our own bodies.

As with the first episode on the robot mind, Daniel is excited about all this technology but wants to keep what’s unique about humanity front and center. As we approach an increasingly automated economy, how should we be rethinking work and society to give humans more time to be human? Find out on this episode about the robot body, and don’t miss the final installment tackling the trickiest question of all: Can a robot have a soul?