Podcast Advertising Playbook

Answering Marketers Questions About Podcast Advertising

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We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you. Here is what the episode will cover:

  1. What's the difference between downloads and listens, and what are we tracking?
  2. What is the difference between downloads and impressions?
  3. What's the difference between dynamic ad insertion and embedded?
  4. Are ads priced on downloads or listens?
  5. Are there average CPMs for embedded and dynamic ads?
  6. What's the difference between Podsights and Chartable?


    7. _____

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    Podcast Advertising PlaybookBy Heather Osgood
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