Making a concept became almost free. Choosing which one to build did not. In the first episode of Before You Build, Jolan and Justin introduce Anté, look at what happens to innovation when ideas cost almost nothing, and dig up a student assignment that asked for a hundred ideas to one problem. They take apart why an outsider thinks outside the box, and close with two trigger cards that get a stuck team moving again.
(00:00) Intro
(00:55) What Anté is, and a busy week
(06:57) Ideas became free, choosing did not
(09:44) One hundred ideas for one problem
(12:35) Scope, criteria and a sailboat
(15:48) Why an outsider sees it first
(19:02) Trigger cards that unstick a team
(26:02) See you in two weeks
Anté is a strategic design agency that helps businesses turn early-stage ideas into validated concepts.
Know a product or a decision worth taking apart, good or bad? Leave it in the comments and we might cover it next time!