AI in Marketing

Anthropic's Opus 4.6 & OpenAI's GPT-5.3 Codex: AI Advancements in Coding and Beyond


Listen Later

Anthropic has launched Opus 4.6, enhancing its Claude Code capabilities with "agent teams" for task coordination and an expanded context window for larger code bases. It also integrates Claude into PowerPoint, broadening its utility beyond software development.

OpenAI introduces GPT-5.3 Codex, advancing its coding tool with faster performance and the ability to develop complex applications. This release highlights the competitive landscape in AI-driven coding tools.

Nytro Marketing uses a GPT-4o-powered AI chatbot for initial job candidate screenings, showcasing practical AI integration in workflows.

Reddit explores AI-powered search to enhance user experience and expand its content licensing business, reporting significant growth in AI-powered users.

OpenAI CEO Sam Altman criticizes Anthropic's Super Bowl ad campaign, sparking social media backlash and highlighting the rivalry between the companies.

Meta tests link posting limits on Facebook for non-verified accounts, while acquiring Manus to integrate advanced AI capabilities into its platforms.

Stanford and Princeton introduce MedOS, an AI-XR-cobot system to assist clinicians, aiming to reduce physician burnout and enhance precision in medical environments.

SaaS applications face operational inefficiencies, with AI adding complexity rather than simplifying processes. The future lies in conversational interfaces to streamline operations.

The AI in Marketing podcast will take a short break, returning on February 16. Stay tuned for updates.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.
Start your VoiceStream free trial today!
📚 Sources:
  • https://techcrunch.com/2026/02/05/anthropic-releases-opus-4-6-with-new-agent-teams/
  • https://techcrunch.com/2026/02/05/openai-launches-new-agentic-coding-model-only-minutes-after-anthropic-drops-its-own/
  • https://junior-marketer.nytromarketing.com/
  • https://techcrunch.com/2026/02/05/reddit-looks-to-ai-search-as-its-next-big-opportunity/
  • https://www.bbc.com/news/articles/ce3edyx74jko
  • https://www.socialmediaexaminer.com/what-facebooks-new-link-rules-mean-for-your-2026-strategy/
  • https://www.therobotreport.com/stanford-princeton-scientists-launch-medos-ai-xr-cobot-clinical-system/
  • https://www.saastr.com/why-saas-is-still-terrible-you-cant-just-talk-to-it-and-have-it-do-what-you-want-its-time-in-the-age-of-ai/
  • https://www.nytromarketing.com/
  • ...more
    View all episodesView all episodes
    Download on the App Store

    AI in MarketingBy Stan Berteloot

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    2 ratings


    More shows like AI in Marketing

    View all
    Planet Money by NPR

    Planet Money

    30,690 Listeners

    20/20 by ABC News

    20/20

    11,953 Listeners

    The Daily by The New York Times

    The Daily

    113,035 Listeners

    FT News Briefing by Financial Times

    FT News Briefing

    646 Listeners

    Back in America by Stan Berteloot

    Back in America

    36 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,555 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    207 Listeners

    Ukraine: The Latest by The Telegraph

    Ukraine: The Latest

    1,873 Listeners

    The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

    The AI Daily Brief: Artificial Intelligence News and Analysis

    668 Listeners

    Data Management Briefing by DMI

    Data Management Briefing

    0 Listeners

    Global News Today | 2 Min News | The Daily News Now! by The Daily News Now!

    Global News Today | 2 Min News | The Daily News Now!

    1 Listeners