In this episode, Kirsten shares her career trajectory to becoming an anti-diet content marketer and dietitian, how can find our target audience and engage and connect with them, understanding the beauty of imperfect content marketing, how testing and tracking our content engagement can help us do better, why we don’t have to be on all the platforms to be efficient and effective content marketers, how we can thoughtfully integrate social justice ideas into our content, the concept of values priming and how we can connect with others through intrinsic values.

Here Fi and Kirsten speak about:

• Kirsten’s career pathway; from working as a journalist for 20+ years, to returning to study to become a dietitian, to establishing herself as an anti-diet content marketer and dietitian. 

As mentioned in the podcast:

• The Transtheoretical Model or Stages of Change Model by Prochaska & DiClemente.

More about Kirsten: Fi to input

Kirsten is a wearer of many hats.

Anti diet dietitian. Anti diet content marketer. Digital projects manager for an eating disorder organisation.

What ties all of these roles together is her deep sense of purpose to bring down diet culture and help folks heal their relationship with food and body.

 Kirsten’s anti diet work started during her dietetics studies (2015-2019) and as a former journalist and with a 15+ year career in marketing and communications, Kirsten used her writing background to gain work experience creating content for several Non Diet Dietitians in Australia, New Zealand and the UK.  Regardless of which hat Kirsten is wearing, she is determined to make a meaningful contribution towards dismantling diet culture and creating connected, inclusive communities.

Connect with Kirsten:

Website

Instagram