Exploring ways social enterprises and do-good brands can begin addressing power dynamics within their business. We will talk about the importance of going beyond performative ally-ship and incorporating systemic change in the way you talk about, think about, and run your business.

Manpreet Kalra is a digital marketing expert, activist, and social impact educator. She currently serves on the board of NYC Fair Trade Coalition, a grassroots fair trade advocacy organization. She is an advocate for fostering cultural humility in impact through inclusive brand narratives. She has dedicated her career to exploring the intersection of digital media, social impact and diversity in the sustainable fashion movement. Manpreet is a thought leader in impact communication. She launched Art of Citizenry to coach conscious businesses on how to maximize their impact through business development, branding, and strategic marketing. With a background in venture and startups, Manpreet uses her knowledge to help purpose-driven organizations and brands think of creative ways to grow and address inclusion in every aspect of the business. She brings a wealth of experience from her work with fair trade and impact-driven businesses globally.

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