Bruce Irvine, Atari VP of Software Bruce Irvine was Atari's Vice President of Software — heading the company's new computer software division — from September 1980 through approximately July 1982. Among other responsibilities, he oversaw Atari Program Exchange and the opening of Atari "software acquisition centers." After leaving Atari, he co-founded Mindset Corporation with Roger Badertscher. This interview took place on November 7, 2019. In it, Bruce mentions Steve Gerber, Fred Thorlin, Dale Yocum, and Manny Gerard, all of whom we have previously interviewed. Infoworld — Atari Opens Second Software-Acquisition Center ANTIC Interview 268 - Steve Gerber, VP of International New Product Development ANTIC Fred Thorlin interview ANTIC Dale Yocum interview ANTIC Interview 78 - Manny Gerard, The Man Who Fired Nolan