Jon Greer, Business Reporter

In this interview, we’ll hear the perspective of an Atari outsider — a newspaper reporter who covered Atari. Jon Greer was a business reporter for the San Jose Mercury News newspaper from 1981 to 1986, and business reporter for the San Francisco Chronicle from 1986 to 1988. As part of his beat, he covered Atari; Chuck E. Cheese; and Catalyst Technologies, Nolan Bushnell’s incubator.

This interview took place April 17, 2015.

Teaser quotes:

“Atari was transforming the valley from Dull Engineer Valley to exciting consumer electronics valley.”

“I think Jack [Tramiel] had...a very undeserved bad reputation...He was one of the few guys — if anybody, maybe the only one - who knew how to take over this business.”