Peter Rosenthal, Marketing and Strategic Planning

Peter Rosenthal worked at Atari from March 1979 thru the middle of 1983. He joined Atari as a marketing research associate in the consumer division, and served as Vice President of Business Development in the Home Computer Division, then Vice President of Strategic Planning.

After Atari, he moved to marketing and sales at Designware, an educational software startup that published software for the Atari 8-bits and other platforms.

This interview took place on May 18, 2015.

Teaser quote:

“That tension between marketing and engineering is not unique to Atari. I’ve been around now long enough to see lots of other companies and very often when a company’s sales goals aren’t achieved or product reviews are less favorable than one would like, I think generally marketing is the butt of the argument as to why it wasn’t successful.”

Links

Designware software list at AtariMania