This week’s guest is the Global Creative Director and Senior Vice President of Creative for Aveda. She is a winner of British Hairdresser of the Year, and she’s done hair for models for Mu Mu, Stella McCartney, Alexander McQueen, Dolce and Gabanna and the list goes on. It is my great pleasure to chat with Antoinette Beenders. 

⁃Antoinette shares how she got started in hairdressing, and what lead to her impulsive leap to London to work for Trevor Sorbie

⁃She shares about the move to Aveda and the perfect fit of their philosophies, and the role that it played in developing her own style

⁃Antoinette talks about what it means to be a creative director

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