Antonio is a charismatic and experienced trainer, speaker, consultant and author in the areas of sales, management and strategic planning.

Using the proven Sandler techniques and methodologies, Antonio is well known for his expertise in developing and training powerful sales strategies and tactics – his clients learn how to win more sales, in less time, while creating a common sales language and dynamic prospecting culture.

Antonio’s Sandler Specialism: Questioning Strategies. He is known for his book Asking Questions The Sandler Way.

Antonio’s Overriding Management Principle: “For prospects to see you as better than your competitors, first they have to see you as different from them. If they ‘zig’, you should ‘zag’.”

In 2020, his latest book, The 21st Century Ride-Along, was released. Focusing on sales management, he discusses how to avoid the most common mistakes and deliver the greatest possible value by sitting in on sales calls, with proven strategies to dramatically improve sales teams productivity.

Antonio has over 20 years of experience in executive sales, business development and management. Prior to co-founding Absolute Sales Development, Antonio held a number of senior executive and directorship positions for some of the world’s best respected and trusted brands.



Antonio is a fully qualified and certified Business Mentor with the IoEE – ‘Institute of Enterprise and Entrepreneurs’, and was awarded the highly-regarded Institute of Personnel Development award for ‘Change Management’.

Contact Antonio:

• Antonio’s LinkedIn