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In episode 197 of the Disruptors for Good podcast, I speak with Antonio Nuño, Co-founder and CEO of Someone Somewhere, on his journey starting the brand and the impact it has had on alleviating poverty through business and commerce.

The conversation covers topics such as the transition from B2C to B2B, pitching to Fortune 500 companies, sustainable manufacturing in Mexico, and the positive response from the artisan community.

Antonio also discusses the future goals for the company and the visual impact in the sales cycle.

Takeaways

• Starting a brand with the goal of alleviating poverty through business and commerce can have a significant impact.
• Transitioning from B2C to B2B can provide consistent jobs and impact in the community.
• Pitching to Fortune 500 companies requires understanding their needs and speaking their language.
• Sustainable manufacturing in Mexico can be a viable alternative to manufacturing in Asia.
• Building a company that brings artisans together can create a supportive and collaborative environment.

*Chapters

00:00 Introduction

00:33 Genesis of the Company

03:23 First Steps in Starting the Brand

10:06 Transition to B2B

14:19 Expansion into B2B Market

15:41 Pitching to Fortune 500 Companies

18:30 Sustainable Manufacturing in Mexico

24:26 Future Goals for the Company

28:18 Visual Impact in Sales Cycle

31:35 Physical Production Process

34:09 Impact on Artisan Community

*timing of chapters might be a bit off after editing.

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