Sarah is the founder of The Writing Room, a South Africa-based company that provides copywriting, mentorship, and literary agency services to authors. As an author, Sarah is the author of five nonfiction books: The Other Side, Love and Above, Write Your Book in 100 Days, Romance 101, and Hey Baby!; Sarah co-wrote Write Your Book in 100 Days with Kate Emmerson and Tessa Graham. In addition to her work with The Writing Room and as an author, Sarah has been a business and magazine journalist for numerous publications, including The Guardian, Marie Claire, Cosmopolitan, and Discoveries UK.