App Life Podcast - Grow Your App Business

App Life Podcast - Grow Your App Business

By Khwan & SimonBusiness
Download on the App Store

App Life Podcast - Grow Your App Business episodes

  • #63 - Hiring A Players Revisited

    In this episode we talk about our new process of hiring A players. As we got more applicants for certain roles, we added another interview to the process.

    We talk about:


    - Our current process of selecting and interviewing candidates
    - The screening interview
    - The case study interview
    - The Who interview
    - The reference interview
    - Interview best practices

    Resources mentioned: 

    Geoff Smart - Who https://www.amazon.de/-/en/Geoff-Smart-ebook/dp/B001EL6RWY

    Our previous episode on hiring: https://anchor.fm/app-life-podcast/episodes/36---How-Do-We-Hire-A-Players-esei1s

    15 min
  • #62 - How To Use Google Analytics 4 To Understand Your Audience Better

    Today we talk about ways to analyze your app and web audience with Google Analytics 4.

    We cover

    - Ways to setup Google Analytics 4 on mobile and the web

    - The difference between Google Analytics 4 and Google Analytics Universal
    - What events to track inside an app
    - How to plan your tracking
    - Limitations of Google Analytics
    - Alternatives to Google Analytics

    16 min
  • #61 - How To Get Funded By Sponsored Startup Programs?

    In this episode, we talk about sponsored startup programs and our experience with it.

    We talk about

    - The programs we successfully applied for
    - What are the benefits of sponsored programs?
    - How to apply?
    - Pitching best practices
    - What to do when you're excepted?
    - Examples of local government programs

    19 min
  • #60 - Monetize Your App Via In App Purchases

    This episode is all about in app purchases!

    We talk about

    - What types of in app purchases exist (one offs, subscriptions)

    - How to implement in app purchases in your app
    - Should you use your own server?
    - Apple's and Google's payment system vs Stripe
    - Consequences of the recent decision in Epic's lawsuit against Apple
    - Frequent in app purchase problems and how to fix them

    Resources mentioned: https://www.revenuecat.com/

    13 min
  • #59 - Content Marketing For Apps: Does It Still Work in 2021?

    Let's talk about our blog today, https://ling-app.com/blog . It's been a wild ride from starting the first few posts about learning Thai to creating a content machine that churns out over 20 articles per week (and counting).

    We cover:

    - Why we started our language learn blog in the first place

    - Initial strategy and how we shift over time
    - When should you start hiring content writers?
    - Tips and best practices for SEO
    - What kind of content should you focus on?

    Note: We decided to switch to a bi-weekly release schedule from now on. Stay tuned!

    - Resources mentioned: Auto video creator via AI https://lumen5.com/

    21 min
  • #58 - Own Products Vs Client Work: What Is Better?

    This time we talk about our experience with working with clients. How does this compare to developing your own product?

    We share

    - The pros and cons of working with clients and making your own products

    - What do to when you're just getting started
    - Things we learned when working with clients

    13 min
  • #57 - Building A Great Company Culture Based On Feedback

    In this episode, we talk about our 3-monthly retrospective sessions and how they helped us building a great company culture.

    We talk about

    - The beginnings: How and why we started the retrospective with 3 team members

    - How to organize a retrospective
    - Best practices when running the sessions
    - Examples of what we learned from the feedback

    19 min
  • #56 - How To Translate Your App In Multiple Languages

    Today's episode is all about translating your app, or app localization.

    We cover

    - Why you should consider translating your app

    - How to find out what languages to translate into first
    - How to find good translators
    - How to setup a process to ensure great translation quality
    - Take it to the next level: Automate the process via OneSky app

    Resources mentioned:

    - Translation service: https://gengo.com/

    - OneSky app: https://www.oneskyapp.com/

    16 min
  • #55 - Stress-free Productivity With Getting Things Done (GTD)

    In this episode, we discuss the Getting Things Done (GTD) method invented by David Allen. Simon has been using this method for the better part of a year, and has had a great experience with it.

    We talk about

    - What Getting Things Done is and why you might wanna use it
    - The method in detail: Collect, clarify, organize, review
    - The value of cleaning your inbox daily and having a weekly review
    - Tips and best practices
    - Alternatives to GTD

    21 min
  • #54 - How We Built Smart Court

    While we focus on learning languages at Simya, this week we talk about an app we built for a completely different industry. Smart Court is an app that lets people book badminton courts easily. The idea of the app originated when Simon regularly took badminton training and realized the bookings were all done manually.

    We cover

    - How we validated the idea & decided to create Smart Court

    - Requirement gathering and staff interviews
    - Building the MVP
    - Challenges along the way
    - Where we stand now and future plans

    Try the app here: https://simyasolutions.com/smart-court/ Only Chiang Mai is supported at this point in time ;)

    20 min

About App Life Podcast - Grow Your App Business

From the publisher's feed

We are Khwan & Simon, co-founders of Ling App. Every other week, we talk about our experience in the app business. Get actionable advice on app marketing, team management, technology and much…

More shows like App Life Podcast - Grow Your App Business

Organize Your Stuff by Maria

Organize Your Stuff

20 Listeners

Just One Simple Thing by Christa Hutchins

Just One Simple Thing

52 Listeners