Using apparel is an inexpensive way to build brand awareness. With a $7 t-shirt the cost per impression breaks down to 2/10 of one cent.

But for established brands, apparel can go beyond t-shirts, hoodies and caps, into apparel programs which can lead to brand extensions that can increase revenue.

In this episode Stars Design Group CEO, Bret Schnitker, and Chief Strategy Officer, Emily Lane discuss the benefits of using apparel to build brand awareness, when to consider it, and key elements to keep in mind when planning the program.