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The ecosystem. It’s what everybody always talks about. What makes Apple products so damn sticky, competitors so hella jelly, regulators so silly salty, and customers just… so happy… if sometimes… straight jacket itchy?

Your AirPods automatically switch between all your other Apple devices, sometimes miraculously, others times… way too promiscuously. 

Your Apple Watch unlocks your iPhone when you’re wearing a mask, or your Mac.. any time. Syncs your rings to Fitness+ on the Apple TV at workout time. Copies your Apple Pay off your iPhone so you can oh so easily tap to pay.

Your iPhone unlocks your Apple Watch, hands off a message to your iPad, a song to your HomePod mini, scans a document into your Mac. And soon, will be pushing a FaceTime movie over SharePlay to your Apple TV.

Your iPad copies and pastes a photo to your iPhone, or works as a Sidecar display for your Mac. Projects a 3D spatial audio with dynamic head tracking experience to your AirPods.

Your Mac does all the big editing and batch jobs, from photos to music to contacts to, soon, Shortcuts that all get synced back to all your other devices, all the time. And, soon, will act as an AirPlay target for your iPhone or iPad or other Mac, or will take control of your iPad or other Mac for a fully unified experience.

But… at what cost? What’s the buy in?

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.