On this episode of Operations, Sean interviews Michelle Palleschi, the COO of Sendoso, the world's first sending platform. Because, as Michelle puts it, sending stuff is hard. But that kind of complexity is what Michelle lives for – she previously worked in finance at Cisco and Apple. Ever wonder how Apple forecasts new product launches? Well, re-engineering that process was Michelle's job. She shares a few stories from her time there – including how her team was able to predict the success of the rose gold iPhone in China. Michelle and Sean dig into the level of planning required when you're launching brand new products where the market demand is completely unknown, what the decay curve means for ops, and why it counts to take out the trash. Want to learn about the behind-the-scenes operations that enable Michelle and her team at Sendoso to send out 10,000 handwritten notes in any given shift? Listen to the full episode.