The Revenue Formula

We've found a salesperson who's successfully sourcing 30% of her pipeline herself. How? Using LinkedIn.

Laura shares her playbook, giving you practical tips to get going and much more.

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You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

Never miss a new episode, join our newsletter on revenueformula.substack.com

Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it). 

It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:

• (00:00) - Introduction

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

Never miss a new episode, join our newsletter on revenueformula.substack.com

Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson.

And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b.

• (00:00) - Introduction

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

Never miss a new episode, join our newsletter on revenueformula.substack.com

Outbound is being declared dead every week. AI is ruining outbound. Every business struggle to get it to work. But, we managed to get it working (again).

In today's episode, we share the new playbook for outbound we used to book 500 meetings in just a few months, with 3 SDRs.

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Never miss a new episode, join our newsletter on revenueformula.substack.com

Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.

He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.

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• Brendan Huffords TL;DR of Kyle's presentation
• Play bigger, Christopher Lochhead & the category pirates
• Drive by ExitFive
• Check the framework here

Never miss a new episode, join our newsletter on revenueformula.substack.com

Here's two guys without a job doling out their top 3 career hacks. Don't worry, they had jobs when they used the hacks - and some of them they just observed.

But they had one thing in common: They worked. Give it a listen and use it to guide your teams or your own career trajectory.

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Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does?

This and more we talk about with Andy Mowat

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Growblocks is done, but we're continuing the podcast - so we thought we'd share some of the things we've learned along the way in this episode.

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Need to be more efficient in your GTM? Then it's time to get serious about your burn rate.

In this episode, Mikkel and Toni break down some tactics you can start now to get your finances in line.

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Connect with us

🔔 LinkedIn: Toni / Mikkel

✉️ Newsletter: https://www.revletter.io/

📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: [email protected]

Between bad leaver clauses, dilution and liquidation preferences, we're willing to bet most folks out there don't understand their warrants. And who can blame them?

In this episode, we break down the complexities of warrants in compensation packages and answer the question: Are they worth it? Or are they just a scam?

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Connect with us

🔔 LinkedIn: Toni / Mikkel

✉️ Newsletter: https://www.revletter.io/

📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: [email protected]