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This week: we're talking expectations for Apple's September iPhone 15 event! Plus aaaaall the new M3 Macs Apple is working on....

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This week's stories

iPhone 15 launch event reportedly will happen on September 13 ... or 12!

• Apple could unveil the iPhone 15 lineup on September 12 or 13, with a staggered launch after that to avoid supply chain and logistics problems.

 

Here are all the M3 Macs in development

• Apple is working on a slew of M3-powered Macs for late 2023 and 2024, and the latest mystery machine spotted on developers’ logs appears to be a new Mac mini.

 

Apple’s M3 Max chip spotted with 16-core CPU and 40-core GPU

• For comparison, the M2 Max ships with a 12-core CPU and a 38-core GPU. So, even if everything else remains constant, the additional CPU and GPU cores on the M3 Max alone should enable significant performance improvements. Apple will likely use newer CPU and GPU cores on the M3 for further performance gains.

 

Limited-edition iPhone case takes you back to 1969 moon landing [Cult of Mac giveaway]

• We joined forces with Pitaka this week for an exciting giveaway that will take you over the moon.

 

LEWIS: iPhone 15 Pro’s A17 Bionic chip might sport a 6-core GPU, 6GB RAM

• Leaker @URedditor, who previously shared some accurate Apple-related leaks, provided more details about the company’s next A-series chip Wednesday on X, the social media platform formerly known as Twitter. While the A17 Bionic apparently will possess the same number of CPU cores as the A16 Bionic, Apple will bump its clock speed.

 

College students, you don’t need a MacBook Air

• Old conventional wisdom was that beyond the basics, you needed a MacBook Pro, but that’s just not true anymore

Apple TV 4K can play Dolby Atmos sound to two pairs of AirPods in tvOS 17

• One of the best features of the Apple TV 4K is its support for spatial audio, but this feature is limited to only one pair of Apple headphones in tvOS 16. That looks to be changing though, according to a feature that FlatpanelsHD spotted in the beta for tvOS 17.