Jeff Hoffman, co-founder of Priceline.com, is an accomplished entrepreneur, virtual CEO and  mentor. Jeff has successfully taken a number of companies from concept to IPO. He is currently a founder and partner in ColorJar, a venture accelerator firm that helps entrepreneurs launch and grown new business ventures.

Heather Lutze uses a witty "no-geek-speak" style that demystifies Internet marketing for business owners, salespeople, and marketers. Heather spent three years training advertisers for Yahoo! Search Marketing and tours internationally with motivational speaker Tony Robbins. She is the author of Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing, and founder of Findability Group.