Evelio Mattos and Adam Peek go deep into the world of April Fools packaging stunts, from Adidas's playful shoe box design to Kraft's Fruity Pebbles mac & cheese.

Should brands embrace these pranks, or are they just risking backlash?

Tune in as the duo breaks down what works, what doesn't, and how brands like Liquid Death and Last Crumb may be pushing it too far.

Plus, a surprise reveal from The Rock’s new product line that has us all shaking our heads.

TOPICS:

1. April Fools packaging

2. Liquid Death marketing

3. Adidas shoe box joke

4. Kraft mac and cheese Fruity Pebbles

5. Pringles Ollipop April Fools

6. Sriracha Mayo toothpaste prank

7. Packaging industry insights

8. Last Crumb cookies review

9. Branding mistakes and backlash

10. Funniest April Fools packaging

- April Fools packaging breakdown: Sriracha Mayo toothpaste, Adidas shoe box, Pringles Ollipop

- Can April Fools jokes actually sell products or just lead to backlash?

- Liquid Death's edgy approach – genius or tiring?

- The Rock’s *Papa Toa* body wash – Is it real?

- Why some April Fools jokes in packaging miss the mark.